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Building Design Thinking
and Innovation Into Your Organization
Success depends on both
what you do and
how you do it. There are
specific elements
that help
you and
your company to be more innovative.
But it's not a matter of simply following
directions. "The 'secret formula' is actually not very formulaic. It's
blend of
culture,
methodologies, infrastructure, and work practices," says Tom Kelly1
from
IDEO,
a World leading product design firm.
Case in Point
Samsung
When Samsung Chairman Kun-Hee Lee found the
company's products gathering dust on store shelves, he made it his company's
priority to create stylish, premium electronic products that sparked
customers'
emotions with elegant, human-centered design.
Customer-driven Innovation: 7 Practice Tips
Observe people to understand hidden and unarticulated customer needs...
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Observing People
Observation-fueled insight that makes innovation possible. Uncovering
what comes naturally to people. And having the strengths to change the
rules...
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Lessons
from Jack Welch
3Ss of Winning in Business
Simplicity:
Simple designs
reach the market faster...
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Diversion and Conversion of Ideas
The process of innovation
is a rhythm of search and selection,
analysis and synthesis, cycles of divergent thinking followed by
convergence...
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Prototyping
"Quick prototyping is about acting before
you've got the answers, about taking chances, stumbling a little, but then
making it right. Living, moving prototypes can help shape your ideas. When
you're
creating something new to the world, you can't look over your shoulder
to see what your competitors are doing; you have to find another source of
inspiration," says Tom Kelly1 from
IDEO...
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Brainstorming
Brainstorming
is not just a valuable creative tool at the
fuzzy front end of projects. It's also "a
pervasive cultural influence for making sure that individuals don't
waste too much energy spinning their wheels on a tough problem when the
collective wisdom of the team can get them "unstuck" in less than an
hour."4...
More
Case in Point
Harley-Davidson
At Harley-Davidson, a manufacturer of
heavy-weight motorcycles, management commitment to new product design via
cross-functional teams
is clear. Representatives from engineering, purchasing, manufacturing, and
marketing have always had influence on the future direction of new products.
In addition, management is implementing self-managed work teams to help meet
the challenges of manufacturing its products in a timely fashion.
Harley-Davidson's self-management work teams are on the way to becoming the
standard for the industry.5...
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Design for
Environment (DfE)
Design for Environment (DfE), also known as eco-design of green design,
recognizes that environmental impacts must be considered during the design
process, along with all of the usual design criteria.
The purpose of green design is to evaluate and identify ways to minimize the
environmental burden resulting from products...
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The Reading, Writing,
and Arithmetic of Innovation...
Evaluating and Refining New Product
Design...
Thinking in Three
Dimensions...
A Simplified Approach to LCA
During the Product Design Stage...
Test Marketing Your Product or Service...
Case in Point
General Electric (GE)
Case in Point
Joint Engineering Design by
Ford and ABB...
Case in Point
Ford Lio Ho Motor Company...
Case in Point
DEGAP Tool...
Case in Point
Canon...
Case in Point
Radius Product Development Inc....
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