Innovation Management:

New Product Development

New Product Design

Strategies and Best Practices

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!


"Design is not just what it looks like and feels like. Design is how it works." Steve Jobs

"People don't pay for technology. They pay for the solution to their problems or for something they enjoy." Dean Kamen

Eight Best Practices of Successful Companies

  1. Introduce new products faster that the competition.

  2. Design new products for efficient manufacture... More

Steve Jobs' 12 Rules of Success

  • Pay attention to design. "We made the buttons on the screen look so good you'll want to lick them." "Design is not just what it looks like and feels like. Design is how it works."... More

New-to-the-World Product Design & Development

The Reading, Writing, and Arithmetic of Innovation1

By IDEO a World Leading Product Design Firm

  1. Observation

  2. Brainstorming

  3. Prototyping

Five Stages of the Design Process

  1. Preparation of concepts

  2. Detailed design

  3. Production of prototypes

  4. Testing

  5. Final design

Why Companies Outsource New Product Design and Development: The Four Key Reasons1

  1. Innovation: leading companies have an almost insatiable thirst for new knowledge, expertise, methodologies, and work practices around value innovation.

  2. Raw capacity: companies have a bigger appetite than their in-house resources could satisfy.

  3. Speed: companies look outside if they have low capacity for moving with speed and cannot find anybody in-house to sign up to some incredibly tight deadline.

  4. Specific expertise: companies require specific expertise outside their core competencies.



  Funny Inventive Designs


Building Design Thinking and Innovation Into Your Organization

Success depends on both what you do and how you do it. There are specific elements that help you and your company to be more innovative.

But it's not a matter of simply following directions. "The 'secret formula' is actually not very formulaic. It's  blend of culture, methodologies, infrastructure, and work practices," says Tom Kelly1 from IDEO, a World leading product design firm.

 Case in Point  Samsung

When Samsung Chairman Kun-Hee Lee found the company's products gathering dust on store shelves, he made it his company's priority to create stylish, premium electronic products that sparked customers' emotions with elegant, human-centered design.

Customer-driven Innovation: 7 Practice Tips

Observe people to understand hidden and unarticulated customer needs... More

Observing People

Observation-fueled insight that makes innovation possible. Uncovering what comes naturally to people. And having the strengths to change the rules... More

 Lessons from Jack Welch  3Ss of Winning in Business

Simplicity: Simple designs reach the market faster... More

Diversion and Conversion of Ideas

The process of innovation is a rhythm of search and selection, analysis and synthesis, cycles of divergent thinking followed by convergence... More


"Quick prototyping is about acting before you've got the answers, about taking chances, stumbling a little, but then making it right. Living, moving prototypes can help shape your ideas. When you're creating something new to the world, you can't look over your shoulder to see what your competitors are doing; you have to find another source of inspiration," says Tom Kelly1 from IDEO... More


Brainstorming is not just a valuable creative tool at the fuzzy front end of projects. It's also "a pervasive cultural influence for making sure that individuals don't waste too much energy spinning their wheels on a tough problem when the collective wisdom of the team can get them "unstuck" in less than an hour."4... More

 Case in Point  Harley-Davidson

At Harley-Davidson, a manufacturer of heavy-weight motorcycles, management commitment to new product design via cross-functional teams is clear. Representatives from engineering, purchasing, manufacturing, and marketing have always had influence on the future direction of new products. In addition, management is implementing self-managed work teams to help meet the challenges of manufacturing its products in a timely fashion. Harley-Davidson's self-management work teams are on the way to becoming the standard for the industry.5... More

Design for Environment (DfE)

Design for Environment (DfE), also known as eco-design of green design, recognizes that environmental impacts must be considered during the design process, along with all of the usual design criteria. The purpose of green design is to evaluate and identify ways to minimize the environmental burden resulting from products... More

The Reading, Writing, and Arithmetic of Innovation...

Evaluating and Refining New Product Design...

Thinking in Three Dimensions...

A Simplified Approach to LCA During the Product Design Stage...

Test Marketing Your Product or Service...

 Case in Point  General Electric (GE)

 Case in Point  Joint Engineering Design by Ford and ABB...

 Case in Point  Ford Lio Ho Motor Company...

 Case in Point  DEGAP Tool...

 Case in Point  Canon...

 Case in Point  Radius Product Development Inc....


Gary Hamel innovation quotes

At the pinnacle of great design are products so gorgeous and lust-worthy

that you want to lick them.  >>>

Gary Hamel


IDEO Tom Kelley creativity innovation quotes

Identify every barrier that keeps people away from your offerings, especially for first-time customers. Then systematically tackle each one, using a combination of simplicity, clear communication, and customer-centered design.  >>>

Tom Kelley





  1. The Art of Innovation, Tom Kelley

  2. Driving Growth Through Innovation, Robert B. Tucker

  3. Managing New Products, Thomas D. Kuczmarski

  4. A Simplified Approach to LCA During the Product Design Stage, Prof. Jahau Lewis Chen and Mr. Chih-Wei Liau

  5. Modern Management, Ninth Edition, Samuel C. Certo

  6. Industrial Design, WIPO

  7. Innovation Is Love, Vadim Kotelnikov

  8. New Product Fast!, Vadim Kotelnikov

  9. New Product Development, Vadim Kotelnikov

  10. New Product Idea Contests

  11. IDEO's Hot Studio System

  12. Apple's Design Process