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Two Components of Sustainable Growth
Strategy
Sustainable business growth strategy is a
practical approach to achieving top-line growth and bottom-line results.
Building Sustainable
Competitive Advantage
Sustainable competitive advantage is the prolonged benefit of
implementing some unique value-creating strategy based on unique
combination of internal organizational
resources and capabilities
that cannot be replicated by competitors...
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Organizational Capability Approach
"An
organizational capability approach nurtures three of the most critical
factors essential to achieve superior, sustainable results:
-
strategic focus,
-
organizational alignment, and
-
operating discipline.
Conversely, taking action to achieve strategic
focus, organizational alignment, and operating discipline develops
capability thinking."13
The Tao of Business Success
The Tao helps you achieve much more with much
less effort. It gives you advice that imparts perspective and
balance. It applies equally well to
the
managing
of a large corporation or the running of a small business, to the
governing of a nation or the leading a small team, to
your personal development
or to the coaching of others...
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Balance Your Business System
The primary goal of any business is to increase
stakeholder value. It is achieved through a dynamic balancing of competing
values. In order for a business to maximize economic value, it must balance
customer satisfaction and competitive market forces with internal cost
and
growth consideration...
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Balanced Organization: 5 Basic Elements
Leadership
(Fire):
Creating a Culture for Innovation
By: Soren Kaplan
Shaping
culture, especially when it comes to creating
a culture of
innovation, is a daily task that involves elevating the mundane to the
strategic.
By managing the strategic levers of
culture, and by practicing the strategies of envisioning, communicating
and sponsoring, it becomes possible to create a culture of innovation
and drive long-term strategic advantage...
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Institutional Excellence
The leaders of great companies are
not just great at growing profits. Most importantly, they are organizational
architects determined to establish institutional excellence for as long as
the company is in business. "When
institutional excellence is in place, companies
can achieve industry leadership for decades and generations"5...
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Market Leadership Strategies
The market leader is dominant in its industry
and has substantial market share. If you want to lead the market, you must
be the industry leader in developing new
business models and new products
or services.
You must be on the
cutting edge of
new technologies and innovative
business processes. Your
customer value proposition must offer a superior solution to a
customers' problem, and your product must be well
differentiated...
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Venture Strategies
The most successful companies are those that
have developed aggressive venture
strategies and have made ventures critical components of their strategic
and operating success. For today's corporations, traditional internal
expansions,
efficiency improvements and "synergistic" acquisitions are no longer
sufficient sources of growth in most industry segments that had grown
crowded and hypercompetitive. The new challenge is to search for emerging
"white space" opportunities, "new-business creations that would meet the
unmet, unserved needs of customers in emerging markets."1...
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Market Focus
Do more with less – "focus on
something that is
not just different from the rest, but something you can continue to deliver
better than anyone else. And continue delivering it! Don't get sidetracked
into growth by category extensions and businesses you don't belong in."8...
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The Growing Role of the Business Architect
In today's knowledge- and innovation-driven
complex economy, business architects
are in growing demand.
They are
cross-functionally excellent people who can tie several silos of
business development expertise together, create
synergies, design winning
business model and a
balanced business system and
then lead people who will
put their plans into action...
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Resource-Based Model
The currently dominant view of business
strategy –
resource-based theory – is
based on the concept of
economic rent and the view of the company as a
collection of capabilities. This view of strategy has a coherence and
integrative role that places it well ahead of other mechanisms of strategic
decision making.12
The resource based view of strategy emphasizes
economic rent creation through distinctive capabilities.
Economic rent, or
Economic Value Added
(EVA), is what companies earn over and above the cost of the capital
employed in their business. It is the measure of the
competitive advantage, and competitive advantage is the only means by
which companies in competitive markets can earn economic rent.
The objective
of a company is to increase its economic rent, rather than its profit as
such. "A company which increases its profits but not its economic rent - as
through investments or acquisitions which yield less than the cost of
capital - destroys value".4 The perspective of economic rent
forces the question 'why can't competitors do that?' into discussion.
Enterprise-wide
Business Process Management (EBPM)
EBPM is "a deliberate
and collaborative approach to systematically - and systemically - managing
all of a company's business processes."1
A
process-managed enterprise supports,
empowers and
energizes employees,
encourages their initiative, enables and allows its people to perform
process work...
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Strategic
Innovation
Strategic Innovation is the creation of growth
strategies, new product categories, services or
business models that change
the game and generate significant
new value for customers and the
corporation...
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Entrepreneurial Approach
Innovation is the specific tool of
entrepreneurs. Doing new things, or doing old things in new ways is how
entrepreneurs
exploit change as an opportunity for a different business or a different
service. Entrepreneurs and
entrepreneurial
leaders see change as the norm and as healthy; they always
search for change, respond to it, and exploit it as an opportunity....
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Sustainable Business Models
In the
new era of unrelenting change and competition, your face a daunting
challenge: how to sustain the business model
of your firm.
"The fact is, no matter how bulletproof your firm's current
business model, it will be challenged by
new business models."4
The new reality is that business
models have shorter shelf life. You must constantly attempt to discover new
business models if you hope to survive and grow...
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Differentiation Strategy
Hypercompetition is a key feature of a new
economy. With the enormous competition markets today are driven by choice:
your targeted customers have too many choices, all of which can be fulfilled
instantly. Choosing among multiple options is always based on differences,
implicit or explicit, so you ought to differentiate in order to give the
customer a reason to chose your product or service. Thus, "differentiation
is one of the most important strategic and tactical activities in which
companies must constantly engage. It is not discretionary."9...
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Innovation
Innovation is the
key driver of
competitive advantage, growth, and
profitability. There are many parts of the whole field of innovation:
strategy innovation,
new product development, creative
approaches to problem solving,
idea management, suggestion systems,
etc. All of these components are important. "Yet approaching them piecemeal
will bring piecemeal results... These seemingly disparate issues must be
integrated into a single overarching strategy if they are to be mobilized in
the quest for growth."5 In this new era of systemic innovation,
you must design your firm's innovation
process holistically...
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Managing Innovation versus Managing
Operations
Innovation is a learning process, the product of which is new applied
knowledge. Operations is an established process driven by existing
knowledge. Operations generate today's value, while innovation creates
tomorrow's opportunities. The primary difference between operations and
innovation is uncertainty. It eludes planning, prediction and containment...
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Sustainable Innovation System
The
Innovation System
model synthesizes and defines the core elements of innovation, their
behavior and interaction. The power of this good model makes it easier to
understand complex issues and dynamics of innovation, separate its elements
and examine them is greater depth. It establishes a framework that helps you
to demystify the innovation process and its driving forces, to reveal the
unique innovation practices of market champions and understand what makes
them so successful and unique...
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Service-Profit
Chain
The
service-profit chain is a powerful phenomenon that stresses the
importance of
people -
both employees and customers – and how linking them can leverage corporate
performance. Creating a work environment that encourages rapid response to
customers' needs and attentive follow-through is the key to leveraging the
power of the service-profit chain. This is only possible when people are
empowered to
make decisions and are
motivated to
solve problems.
By encouraging employees to go beyond the literal
boundaries of their jobs – to make suggestions for improvement – you gain
not just a part, but the full potential of their contributions to the
business...
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Eco-Effectiveness
Environmental issues and
eco-effectiveness are
increasingly reflected in business decisions. No business that strives to
remain competitive, open to new markets and new opportunities can afford to
ignore the global demands for environmental quality. Concepts and tools such
as
cleaner production,
life-cycle assessment (LCA),
design for environment
(DfE) and extended producer responsibility (EPR) are rapidly becoming key
tools for forward-thinking corporations...
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Moving with Speed
In the
new economy where everything is moving faster and it's only going to get
faster, the new mantra is, "Do it more with less and do it faster".6...
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Business BLISS
What every
successful business needs is Business
BLISS:
Balance,
Leadership,
Innovation,
Synergy,
and
Speed...
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Growing Is Less
Risky than Not Growing...
The
Do-or-die Struggle for Growth...
Growing In the
Knowledge Economy...
Eight Best
Practices of Successful Companies...
Working On Your
Business...
Opportunity-driven Business Development...
Results-based
Leadership...
Creating
Customer Value...
Value
Innovation...
Customer
Partnership...
Flat Organizational
Structure...
Ten
Commandments for Building a Growing Company...
Developing Sustainable Growth Strategy
From the Outside In...
Achieving Top-Line Growth...
Inclusive Approach...
Employee
Empowerment...
Relentless
Growth Attitude...
Improving Business Performance: Virtuous
Circles...
Developing
Sustainable Growth Strategy From the Outside In...
Live the
Qualities of Sustainable Growth Business...
Relentless Growth Attitude...
Five Guiding Principles for Spreading the Relentless Growth Attitude...
Growing Is a
Creative Game...
Bunsha
- a Japanese Concept for Successful Business Growth...
Harnessing the Power
of Change...
Harnessing Your
People Power...
Strategies for
Building a Growth Culture...
Principles for
Driving Growth Through Innovation...
Sustainable Innovation System...
Using the Innovation
Portfolio...
FutureStep - a New Strategic Management Process...
Creating
Change...
The Tao of
Business Success...
25 Lessons
from Jack Welch...
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