Contents

1. Core Competencies

Main Characteristics and Benefit

Competitive Advantage: The Three Parts

Sustainable Competitive Advantage: Five Criteria

Sustainable Competitive Advantage: Resource-based View

2. Distinctive Capabilities and Their Synergy

Sustainable Competitive Advantage: Synergy of Capabilities

Results-based Leadership as a Distinctive Capability

SuperLeadership

Building a Team Culture: 10 Action Areas

Winning Team

Inspiring Corporate Culture

Intellectual Assets – the Major Value Driver

Knowledge as a Source of Competitive Advantage

Knowledge Management for Competitive Advantage

Harnessing the Power of Diversity

Intellectual Asset Management

Strategic Alliances

Discover and Build Synergies

3. Customer-focused Competencies

System Approach to Marketing and Selling

Customer Care

Customer-driven Innovation

Strategic Brand Management

Service-Profit Chain

Customer Intimacy

4. Dynamic Strategy

Resource-based Model of Above-average Returns

Dynamic Strategy: Four Steps

Competitive Strategies

Erecting Barriers to Entry

5. Continuous Innovation

Systemic Approach to Innovation

Leading Systemic Innovation Process

Create a Culture of Questioning

The Jazz of Innovation: 11 Practice Tips

6. Organization and Processes

Balanced Organization: 5 Basic Elements

Sustainable Innovation Organization

Learning, Teaching, and Coaching Organization

Trust as a Source of Competitive Advantage

Fast Company

Fast Idea Evaluation Techniques

Continuous Improvement Culture: Kaizen Mindset

Extended Enterprise

Owning Your Competitive Advantage

Sample Smart & Fast Lessons  

Slide + Executive Summary

Sustainable Competitive Advantage Defined

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors.

Sustainable competitive advantage allows the maintenance and improvement of the enterprise's competitive position in the market. It is an advantage that enables business to survive against its competition over a long period of time.

Sustainable Competitive Advantage: the Focal Point of Strategy

Managers should be committed to creating economic value to their stakeholders, and the best means to create that value is to focus on sustainable competitive advantage as the key.

The Five Criteria of Sustainable Competitive Advantage

1. unique

2. difficult to replicate

3. sustainable

4. superior to the competition

5. applicable to multiple situations

Case in Point: Warren Buffet's Investment Criteria

When asked what is the most important thing he looks for when evaluating a company to invest in, without hesitation, Warren Buffet replied, "Sustainable competitive advantage. It is the future growth and prosperity of the company, not its current price, that is most important. A company's prosperity, in turn, is driven by how powerful and enduring its competitive advantages are.“ Sustainable competitive advantage gives a company the edge that keeps competitors at bay and reap extraordinary growth and profits. "The key to investing is determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors."
 

and much more!