Business Environment Defined

Business environment is a set of political, economic, social and technological (PEST) forces that are largely outside the control and influence of a business, and that can potentially have both a positive and a negative impact on the business.¹

PEST Analysis

Today's world is a rapidly changing place. Developments across a range of factors will have an impact on your business or industry. The classic PEST framework (political, economic, social, technological)  identifies four major categories of  external factors that affect the ability of your organization to survive and prosper.