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Evolving
Entrepreneurial Role of the Project Manager
Today project managers have to
go beyond the traditional project delivery practices and
master the
business synergies
approach. This new system requires thinking of the project as a business
enterprise and managing the project as a business venture. Thus you have
to consider not only the success of the project itself but also the
success of the project outcome. You need to understand how your
organization
creates value for its major stakeholders – shareholders,
customers,
and the business team, and also take responsibility for delivering that
value.
The new role of the project
manager requires an ultimate knowledge of the
strategy
the project is supporting. Taking the business systems approach requires
also knowledge of organization,
motivation,
marketing, accounting, cost control, finance, and quantitative
decision making from the project manager's perspective.
The
entrepreneurial
approach to project management essentially expands two dimensions of the
project management process – time and boundaries.
Considering the project outcome
and its lifecycle expands time beyond the traditional horizon of project
completion. Project boundaries are also expanded. Stakeholders start
playing more important role as partners. On the other side, market
forces now go beyond the customer and end-user to include additional
factors such as competition.
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