Lessons from Business Legends   Steve Jobs     Sell Dreams and Emotional Benefits       Storytelling is a powerful weapon that turns a routine business speech into an interesting, unforgettable narrative and increases your chances of getting the required backing.   Storytelling Strategies to Make Your Business Proposal Stand Out   Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? Steve Jobs Apple   "People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that... Design is not just what it looks like and feels like. Design is how it works." ~ Steve Jobs   Innovation distinguishes between a leader and a follower. Steve Jobs   Sell Dreams and Emotional Benefits People don’t buy products, they buy benefits that will improve their lives. Sell the benefit behind every new product or feature – and be very clear about it. Steve Jobs was selling dreams and emotional benefits, not products. He didn’t sell computers. He was selling the promise of a better world. "Why get a new PC and just upgrade your computer, when you can get a Mac and upgrade your entire computer experience?“ said Apple website and featured the list “10 Reasons Why You’ll Love a Mac.” When Jobs introduced the iPod, he didn’t see it as a music player, he saw it as a tool to fill people’s lives with music. He was driven by a messianic zeal to create new great experiences and help people stretch imagination. Passion, enthusiasm, and emotion are powerful ways to motivate others. Jobs’ passion and a sense of purpose far beyond the actual product set him and his company apart.   Creating Customers Customers of Innovative Products Blue-Ocean Marketing Icebreaker Marketing Woodscrew Marketing White Marketing Sales Master APEP-style Elevator Pitch Sell Benefits B2B Marketing: Sell Twin Benefits What Leader Sell     Deliver a Story Steve Jobs’ innovative presentation techniques turned the Apple CEO into one of the world’s most extraordinary corporate storytellers. He transformed product launches into an art form by following his three simple presentation principles “Ignite, Involve, and Entertain”. Remember, people get bored easily. Don’t give your audience time to get distracted.   Apple's Innovation Strategies Attributes of Effective Innovation in Silicon Valley       Create a deliver a narrative story. Describe a problem people experience with the current product choices to allow the audience to see you as a hero and your product as a great solution to their problem.     Include demonstrations and video clips. Invite other speakers. Having planned and collected all the elements, create slides that should complement your story. And keep your presentations simple – a too complicated product description will not capture imagination of your prospective customers.   Success Lessons from Steve Jobs Jobs vs. others People Power Innovation Excellence     Practice a Lot Steve Jobs looked absolutely natural – thanks to hours of practice – when he presented new Apple products. Jobs spent hours rehearsing every facet of his presentation. Every slide was designed like a piece of exciting story, every presentation staged like a theatrical show.   Do What You Love To Do and Make a Difference Apple's Design Process Relentless Approach to Innovation   Going to bed at night saying we’ve done something wonderful… that’s what matters to me. Steve Jobs Learn   Sales Master   Teach