① Leadership & Management
– provides inspiration, makes key choices, and organizes the development process.
② Strategic Alignment
– links innovation strategy with corporate vision, goals, strategy, and objectives.
③ Innovation Process
– defines who does what, when it should occur, and how to do it.
④ Organization & People
– channel resources, define norms, provide infrastructure, drive innovation.
⑤ Metrics
– provide the guidance and control system for innovation.
⑥ Corporate Culture
– determines how the above elements behave and interact with each other.