Slogans express a product’s stand or goal. They can be any short
trademark that can distinguish a product, making it notable.
Slogans are the foundations of a company’s marketing strategy. They
the first impression, help to generate interest and to develop
confidence in the product.
is 85% confusion and 15% commission."
~ Fred Allen
We help you camouflage your laziness!...
Most effective dandruff treatment!
We'll solve all your problems!
A tagline is a memorable phrase that makes a company or a product
known and reinforces it in the consumers’ memories. Taglines lead
people closer to the message and to the essence of the brand.
While slogans are social expressions
that inform and draw the attention of consumers to what the company
or the product is all about, taglines are to create a lasting
dramatic effect in an audience’ memory and give a product or company
distinction over the competition.
Unique Selling Proposition
unique selling proposition (USP) defines your
. You must identify what makes you
different from your competitors
and emphasize these advantages in your marketing. USP should make a
proposition, be strong and unique...
Hypercompetition is a key feature of a new economy.
is a new approach to communication, advertising and marketing.
Positioning is about how you
your product or service
in the mind of your prospect...
The Battle of
is a battle of
product, and so the
mind takes preference over the marketplace. All truth is
relative ‒ people
believe what they want to believe. What people perceive to
be true that is the truth. The task of marketers is to establish or change
consumer perceptions, because if they don't they will not win the battle...
Harnessing the Power of
You don't need a degree in psychology to
successfully in the marketplace, but you do need some way to
figure out the
different styles of interaction different people prefer to use. People tend to lead their decision-making process decisions
with one of the four functions: intuition, thinking, feeling, and sensing.
Vividly differentiated differences that are anchored to a product and engage
the above functions can
enhance memory of your current and prospective
Social Media Marketing: