①
Skimming
Strategy:
If your offering has enough
differentiation
to justify a high price and you desire quick cash and have
minimal desires for significant market penetration and control,
then you set your prices very high.
②
Market
Penetration Strategy: If near term income is not so
critical and rapid market penetration for eventual market
control is desired, then you set your prices very low.
③
Comparable Pricing Strategy:
If you are not the
market leaderin your industry then the
leaders will most likely have created a 'price expectation' in the
minds of the marketplace. In this case you can price your offering
comparably to those of
your competitors.
