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Lüscher Color Test

 

  

 
   

The test is based upon fundamentals in color psychology.

 

  

 
 

This test is partially based on research by Dr. Max Luscher during the early 1900's. He has devoted his life to the study of how color affects behavior and has been hired by some of the world's largest companies as a consultant.

With years of research by color psychologists the characteristics of certain colors has been identified to cause an emotional response in people.

  

 
 

This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel.

By doing the reverse, using the colors people prefer to determine how people feel, we can get some interesting indicators about a person's current emotional state.

 

 
 

It is important to understand that the results from tests like this can be both short-term and long-term in their meaning. For example, if you are feeling depressed about something when you take the test you may see this reflected in your results.

  

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You may also notice deeper conflicts showing themselves consistently if you take the test time and time again.

This test can be taken quite often and still yield results that are accurate. The results will not be the same each time you take the test, for the most part, unless you are taking them without some time interval between them.

 

  

 

 

 
 

Benefits of Color Intelligence

Its very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. The use of the right colors in your promotional materials – in your logo, marketing brochures, your product packages, or on your web site – can actually increase your sales.

 

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