An objective is a specific step, a milestone, which enables you to accomplish a goal.

Setting right objectives is critical for effective performance management. Corporate intents such as higher profits, shareholder value, and customer satisfaction are not objectives because they don't tell managers what to do. Objectives must specify priorities and focus. They must map the journey ahead towards better solutions.

  

 
 

The first step in planning is defining objectives – the result expected by the end of the planning period.

SMART Objectives are

Specific
Measurable − that can quantify the results
Achievable
Relevant
Time bounded − are governed by deadlines

  

Developing a Shared Vision

Strategic Intent

Civilizational Breakthrough

Stretch Goals

Management by Objectives (MBO)

Setting Objectives

Milestone Chart

Planning Steps