Here
are the main factors to consider:
Domain and page quality signals
E-A-T signals:
Expertise, Authoritativeness, and
Trustworthiness of the content and site.
Content quality
and comprehensiveness: Unique, thorough,
well-structured content tends to rank better.
On-page
optimization: Clear title tags, meta
descriptions, headings, schema markup, internal
linking.
Page performance:
Core Web Vitals, page speed, responsiveness, and
mobile-friendliness.
Technical SEO:
crawlability, indexability, canonicalization,
proper use of robots.txt and sitemaps.
Backlinks and authority
Quality,
relevance, and quantity of inbound links.
Link diversity and
anchor text distribution.
Link freshness and
the linking domains’ authority.
User experience signals
Click-through rate
(CTR) from search results can influence
rankings.
Dwell time and
pogo-sticking (quick returns) can impact
perceived relevance.
Page usability on
mobile and desktop.
