Share the Perks
One huge way to make a customer feel
important is to make them an insider. Take them behind the scenes
and give them some of those company perks.
Who doesn't love a good perk?
This can come in a variety of ways but
is most often seen through
loyalty programs. A loyalty program
allows the customer to build points based on their purchases. Those
points are then redeemed for some kind of reward.
There is a huge variety of loyalty
program setups, but they all follow this basic premise. They all
work to improve customer experience because they are being rewarded
Freebies and discounts given through
email lists or newsletters also have a similar effect on customers.
Personalized packaging can make a
purchase feel exclusive and unique. Even just using their name in an
email gives the feeling of personalization that many are drawn to.
A popular trend is to highlight
customers on social media. Check your tags and mentions to see who
is sharing about your company. Then share them on your page.
This makes that individual customer
feel excited and like a partner with the brand. It also encourages
others to share about the brand in hopes of getting shared as well.
And it just gives you more exposure. Win, win, win!
An important part of improving the
overall customer experience is making each customer feel seen and
Collect Feedback and Refine
It's one thing to implement some
practices you think will help your customer's experience. And it's
completely another thing to find out if they actually work.
your customers is a great way to keep tabs on how positive the
experience is. The feedback is much more helpful when it's in
This gives you an understanding of
what is working and what isn't for your customers. The data you
gather from multiple customers can help you make decisions for
moving forward. Feedback is an important guide to creating the best
But this real-time feedback also gives
you the opportunity to fix any negative experiences. People want to
be heard. So if they have a negative experience and the company does
something to fix it right away, they're likely to see that as a
positive experience overall.
Feedback from employees of the company
is also important in understanding the customer experience. They
have a unique perspective that is very helpful.
Constant check-in with customer
experiences will also give you a bigger picture view of your
company. This puts you in a better position to prevent potential
Creating a great customer experience
is not just a one-time job. It's a continual evaluation and slight
shifting to make it better and better.
Give Your Customers the Best
It just makes sense that a company
would want its customers to have positive experiences. These
experiences lead to more sales and increased revenue.
The best customer experience is one
that brings customers back. 73% of customers say these types of
experiences enhance their brand loyalty. Creating just the right
experience for your customers is worth the time and effort.
If you'd like to learn more about
growing your business, check out our other articles!