① Concentrate your effort on a
market with huge potential but
few competitors
② Get in early and big
③ Strive to become the industry leader
④ Set the industry standard to become the industry leader
→ Make your product the best
→ Make your product the most useful
→ Make your product the cheapest
⑤ Establish a proprietary position – own what you
sell – and protect this position
⑥ Make your customers and strategic alliances offers
they cannot refuse
⑦ Continually invest in innovation to improve your
products and services
