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Why and How To Create an
Impactful Written Pitch
An impactful written pitch must
be appealing, empathetic,
eye-opening, enthusing, short,
sweet, to the point, easy to
glance through and read. The
objective is to cut through all
the noise and evoke interest.
It's all about getting to the
core of your value proposition
and prompting hot prospects to
reply.
Key Features of a Impactful
Pitch
A sense of exclusivity. Be
empathetic, make your prospects
feel that they were chosen by
you, that you know their deep
needs, fears, and desires, and
that you have a wonderful
solution tailored to their
specific aspirations.
A clear value proposition. Your
promise must be as clear as
possible. A vague offer is
likely to kill the just-evoked
enthusiasm of your hot
prospects. You must lay out a
specific, desirable result.
Speak directly to a prospect
with a specific need and offer a
specific solution. In case this
result can be achieved in a
defined timeframe, do mention
it.
Simple first step. Change starts
when your prospect sees an
easy-to-do first step. Formulate
and communicate a low-pressure
call-to-action (CTA) that would
make it easy for your prospect
to start doing business with
you. Handle objections
preemptively by showing that you
know what they don't want.
Example of an Impactful Written
Pitch
We are looking for 3 ambitious
companies who want to transform
from a slow-growth firm to an
agile and fast-moving Growth 10+
one within 2 years by using our
proven trademark growth boosters
and super-gamification tools.
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How To
Start a Pitching Letter
3 Habits
that Will Make You a Greater
Writer
Laconic
Writing
Content
Marketing
An Easy
Way to turn Business Rules into
an Interesting Story
Blue-Ocean
Communication
Speak
Impactfuly
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