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VadiK teachings Vadim Kotelnikov

Impactful Written Pitch

Why & How  ▪  Key Features

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

Why and How To Create an Impactful Written Pitch: Key Features  

Grab your prospects' attention, arouse their curiosity and make them excited to learn more about your offer.

Get your brand/venture opportunity in front of the people/prospects who matter most.

Attract partners on autopilot.

 

 

 

   

Example of an Impactful Written Pitch

We are looking for 3 ambitious companies who want to transform from a slow-growth firm to an agile and fast-moving Growth 10+ one within 2 years by using our proven trademark growth boosters and super-gamification tools.

 

 

 

 

   

Why and How To Create an Impactful Written Pitch

 

 

 

 

An impactful written pitch must be appealing, empathetic, eye-opening, enthusing, short, sweet, to the point, easy to glance through and read. The objective is to cut through all the noise and evoke interest. It's all about getting to the core of your value proposition and prompting hot prospects to reply.

  APEP-style Elevator Pitch: Amaze, Promise, Engage, Pull; example

 

 

How To Start a Pitching Letter: Evoke a Powerful First Impression  

The First Sentence

The first sentence should communicate the core message in a laconic way and cover as many of 6Ws as possible: Why, What, Where, When, How, Who. The "Why" should be as compelling as possible.

 

 

 

   

Key Features of a Impactful Pitch

 

 

 

 

A sense of exclusivity.

Be empathetic, make your prospects feel that they were chosen by you, that you know their deep needs, fears, and desires, and that you have a wonderful solution tailored to their specific aspirations.

 

 

 

A clear value proposition.

Your promise must be as clear as possible. A vague offer is likely to kill the just-evoked enthusiasm of your hot prospects. You must lay out a specific, desirable result. Speak directly to a prospect with a specific need and offer a specific solution. In case this result can be achieved in a defined timeframe, do mention it.

 

 

 

Simple first step.

Change starts when your prospect sees an easy-to-do first step. Formulate and communicate a low-pressure call-to-action (CTA) that would make it easy for your prospect to start doing business with you. Handle objections preemptively by showing that you know what they don't want.

 

3 Habits that Will Make You a Greater Writer

Laconic Writing

Example of an Elevator Pitch: MW2E

 

 

Slides

 

Result-oriented Communication

 

Notes