VadiK teachings Vadim Kotelnikov

Blue-Ocean Communication

STAND OUT from your noisy competition

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

Blue-Ocean Communication  

Blue-Ocean Communication
is about standing out from your noisy competition to get heard and
achieve desired results.

To be able to do so, use the “3Us” formula – be unique, be unusual, be useful.

 

 

   

When everyone is shouting, don't try to shout louder to stand out, say something worth listening to instead.

 

 

 

 

Be "the only",
be intriguing,
be valuable!

Your "Only Me/Us" message is your door out of the crowded Read Ocean to a virgin Blue Ocean.

What is that one unique thing that sets you and/or your proposition apart?

  Blue-Ocean Communication Result-oriented messages

 

 

Example: Donald Trump

Donald Trump is an outstanding master of blue-ocean communications. He is a charismatic and impactful speaker. He is able to capture imagination and transport people to a different place.

 

Trumpship

Trumpformational Leadership

Creator of Disruptive Change

 

 

 

Blue Ocean Marketing

Blue-Ocean Marketing is a disruptive customer-acquisition strategy that focuses on creation of new needs, desires, and market spaces rather than competing in "red" overcrowded markets. The synergistic set of tools of Blue-Ocean Marketing includes icebreaker know-how, blue-ocean communication, shock therapy, competitive disruption.. More

 

Ice-breaker Marketing

Creative Marketing

Wood-Screw Marketing

Growth Marketing

White Marketing

 

 

Learn

 

Marketing Rainbow

 

Teach

 

 

Vadim Kotelnikov

The very trademark title of this article "Blue-Ocean Communication" creates a new niche in communication-related education. It is intriguing and sets the article apart.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

 

Find, Formulate, Deliver

Here is a quick exercise for you:

Finish this sentence about yourself: "I'm the only one who..."

 

Thought Leader

Inspire 'Aha!' Moments

 

 

 

If you want your marketing message to be heard in a crowded marketplace, finish this sentence about your business: "We're the only ones that..."

Be truly empathetic to stand out. People will listen if they feel understood. Show your prospects that you understand their desires and/or problems better than anyone else and paint a vivid picture of a better life.

 

 

 

Find that your unique and valuable "Only Me/Us" thing and formulate your powerful, impactful, differentiated and short core marketing message.

Break patterns to stand out, win attention, and create new desires. Beta test your marketing message to fine-tune it.

Ready? Shout your message remarkably – for instance, from a rooftop.

 

Speak Impactfully

Elevator Pitch

Elevator Speech

Opinion Leader

HIGHERsight

Use the Right Words

 

 

 

 

Enhance your marketing message with stories that make your audience the hero.

As a famous humorist Arkady Raikin put it, "People laugh not because I am funny, but because I make them feel clever."

Learn from Steve Jobs who in his new-product presentations showed users overcoming obstacles with the Apple's product as a magical helper.

 

Content Marketing

How To Write Great Stories

An Easy Way to turn Business Rules into an Interesting Story

NFT Marketing

 

 

   

And remember that standing out is not a one-time thing,
it is a relentless virtuous-spiral journey.

 

 

 

Learn

 

Result-oriented Communication

 

Teach

 

Blue-Ocean Communication Result-oriented messages  

Result-oriented Communication

Don't Be Lesser than Yourself

Sell Dreams and Emotional Benefits

AI-powered Marketing

Ask Learning SWOT Questions

Examples of World-changing Communications

Shock-Therapy Communications

U.S. VP JD Vance on Enemies within EU

Rubio on Trump-Zelenskyy verbal clash