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Blue-Ocean Communication
is about standing out from your noisy competition to get heard and
achieve desired results.
To be able to do so, use the “3Us”
formula – be unique, be unusual, be useful. |
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When everyone is shouting, don't
try to shout louder to stand
out, say something worth
listening to instead.
Be
"the only", be intriguing, be
valuable.
Your "Only Me/Us" message is
your door out of the crowded
Read Ocean to a virgin
Blue Ocean.
What is that one unique thing
that sets you and/or your
proposition apart? |
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The very
trademark title of this article "Blue-Ocean Communication"
creates a new niche in communication-related education. It is
intriguing and sets the article apart. |
VadiK |
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Inventor
Author
Founder
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If
you want your marketing message
to be heard in a crowded
marketplace, finish this
sentence about your business:
"We're the only ones that..."
Be
truly empathetic to stand out.
People will listen if they feel
understood. Show your prospects
that you understand their
desires and/or problems better
than anyone else and paint a
vivid picture of a better life.
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And remember that
standing out is not a one-time
thing,
it is a relentless
virtuous-spiral journey.
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