Entrepreneurial creativity is
virtuous-spiral process that
involves discovering, generating
new ideas, inventing, developing
creative solutions to problems
with a proactive
forward-thinking approach.
Entrepreneurial creativity
can be applied in any area of
life and business, but
specifically, it is key in
creative industries and
intrapreneurial organizations
where becoming a
solo-entrepreneur or
pursuing
entrepreneurial opportunities
or setting up an
innovation-driven
venture is common. Creative
and entrepreneurial people make
companies flourish.
Open-minded attitude,
entrepreneurial alertness
cognitive flexibility, and
entrepreneurial serendipity also
play a role in fostering
entrepreneurial creativity.
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