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The 7 wastes are ...
This
KoRe-style article for
founders who want clarity,
speed, and disciplined
creativity.
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"A
lean startup grows not by adding
more, but by removing what
blocks its sunrise."
~
KoRe proverb
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Summary
The Lean Startup philosophy is
not about being small; it is
about being sharp. Waste is
anything that consumes energy
without creating value. In
early-stage ventures, waste
hides in enthusiasm, complexity,
and habits inherited from big
companies. Removing waste is not
an act of austerity – it is an
act of liberation. What remains
is focus, speed, and the ability
to learn faster than
competitors.
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Below are the seven wastes that
quietly sabotage young ventures
– and the seven disciplines that
remove them.
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①
Focus
"The bow that aims at many
targets hits none."
~
KoRe proverb
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2. Business Model
KoRe Proverb: "A house built on sand needs no storm to
fall."
Many startups waste months building products without
validating the business model. The waste here is
assumption—the belief that customers will behave as
imagined.
Test willingness to pay before building.
Validate the problem before designing the solution.
Map the value chain early to avoid blind spots.
A lean business model is not perfect—it is adaptive. It
evolves with evidence, not ego.
3. Leadership
KoRe Proverb: "A leader removes fog so the team can see
the mountain."

Leadership waste appears when founders confuse activity
with progress.
Remove indecision masked as brainstorming.
Remove heroic micromanagement that slows the team.
Remove unclear priorities that create internal chaos.
Lean leadership is calm, directional, and disciplined.
It creates clarity that accelerates execution.
4. Team
KoRe Proverb: "A small team rowing in rhythm outruns a
large team rowing in doubt."
Team waste comes from misalignment, unclear roles, and
talent mismatches.
Remove meetings that do not produce decisions.
Remove roles that exist only because “big companies have
them.”
Remove people who drain energy instead of creating it.
A lean team is not minimal - it is intentional. Every
person amplifies the mission.
5. Processes
KoRe Proverb: "A river flows faster when its path is
simple."
Process waste is the silent killer of speed. Startups
often copy corporate processes that were designed for
stability, not discovery.
Remove approvals that add no insight.
Remove documentation that nobody uses.
Remove workflows that slow learning cycles.
Lean processes are lightweight, reversible, and built
for experimentation.
6. Activities
KoRe Proverb: "Not every movement is progress; not every
task deserves a day."
Activity waste is doing things that feel productive but
do not create value.
Remove tasks that do not support the core hypothesis.
Remove feature development without customer evidence.
Remove marketing actions that generate attention but not
traction.
Lean activities are chosen for impact, not comfort.
7. Expenses
KoRe Proverb: "Money spent without learning is money
half-wasted."
Expense waste is not about spending too much - it is
about spending without insight.
Remove tools that nobody uses.
Remove subscriptions that automate problems you don’t
have.
Remove spending that does not accelerate learning or
revenue.
Lean expenses transform money into knowledge, not into
noise.
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To
invent your own lean‑startup
solutions, ask yourself:
*
* *
Which assumptions, activities,
or habits in my startup create
motion but not progress?
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What could we remove today that
would make the team faster,
clearer, or more aligned
tomorrow?
If every dollar had to produce
learning, what would we stop
buying – and what would we start
testing?
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