Marketing, Selling, Servicing
80% of customers say they are
ready to pay more
if a company provides
Focus on providing a stunning service
in 20% of the existing products/services that generate 80% of fully
Get every salesperson to adopt the
methods that have the highest input-output ratio.
Focus every salesperson's effort on
the 20% of products that generate 80% of sales, and on the 20% or
customers who generate 80% of sales and 80% of profits.
Hang on to the
Devote extraordinary endeavor towards
retaining 20% of
customers who provide 80% of the firm's profits.