An exponential business model is a framework that focuses on achieving rapid growth and scaling by harnessing people and leveraging innovation.

Unlike traditional business models that often have linear growth patterns, exponential models aim for impact that is disproportionately larger, often targeting growth that is at least 10 times greater (Growth 10+). This approach prioritizes proactive futuring, ability to surprise, disruptive strategies, radical innovation, effective efficiency, and scalability to boost outputs, amaze customers, and stand out from competitors.

Exponential business models leverage entrepreneurial leaders, inventive people, venture strategies, systemic innovation, effective intrapreneurship, entrepreneurial creativity, and creative marketing, leading to skyrocketing brand appeal, productivity and profits.

Business model innovation is a transformational change that may lead to exponential growth 10+ if designed and implemented by a persistent team of entrepreneurial leaders both systemically and systematically.