Seeing positive change and emerging opportunities is the first step, seizing them the second, and continuously innovating is the third step turn into a journey.

Innovation redefines growth opportunities. As current products are becoming obsolete faster than ever, in order to survive and prosper, organizations continually need to improve, innovate and modify their products and services.

The Silicon Valley slogan "Eat lunch and you are lunch" is more than a reflection of increasingly intense work ethic. Riding the wave of change is becoming the most important part of the business, while "doing it the same way" is now a recipe for corporate extinction.

"Innovation is the ability to see change as an opportunity – not a threat," said Steve Jobs.

Innovation is the specific tool of entrepreneurs. Doing new things, or doing old things in new ways is how entrepreneurs exploit change as an opportunity for a different business or a different service.

Continuous innovation should be approached methodically, by a purposeful and organized search for changes and by identifying the opportunities that such changes might offer. In your search, focus on opportunities, not problems, these changes can bring along. Results come from exploiting opportunities, not solving problems.