Estee Lauder qultes, Lauderisms - business success secrets

Estée Lauder Quotes

Estée Lauder founded her cosmetics company "Estée Lauder"
armed with four products and an unshakeable belief: that every woman can be beautiful.

I was a woman with a mission and single-minded in the pursuit of my dream.

Estee Lauder

The most beautiful face in the world? It's yours.

I want to show as many as I can reach, not only how to be beautiful, but how to stay beautiful.

Beauty is an attitude. There's no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women – only women who don't care or who don't believe they're attractive.

You may have great inner resources, but they don't show up as confidence when you don't feel pretty.

I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.

When you stop talking, you've lost your customer.

Look for a sweet person. Forget rich.

I didn't get there by wishing for it or hoping for it, but by working for it.

If you don't sell, it's not the product that's wrong, it's you.

Don’t be afraid of the trial-and-error approach.

Estee Lauder

"If there is a message at all, it's probably that we have to recognize in ourselves how we feel morally about certain things and make sure we follow that up with our actions."

~ Estee Lauder

If you don't sell, it's not the product that's wrong, it's you.

Estee Lauder

I want to show as many as I can reach, not only how to be beautiful, but how to stay beautiful.

Estee Lauder

Lauderisms

Create your own style.

Keep your own image straight in your mind.

Trust your instincts.

Find the proper location.

Act tough.

You get more bees with honey.

Keep an eye on the competition.

Break down barriers.

Don’t be afraid of the trial-and-error approach.

Acknowledge your mistakes.

Write things down.

When you're angry, never put it in writing.

Learn to say no.

Hire the best people.

Train the best sales force.

Give credit where credit is due.

Estee Lauder built a cosmetics empire on the motto, “There are no homely women, only careless women.” By convincing those “careless women” they could become beautiful – with a little help from her products – she took on the giants of the cosmetics world and won.

To sell a cream, you sold a dream in the early days.

Estee Lauder

"I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."

~ Estee Lauder

Examples of Creative Marketing by Estee Lauder

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