Vision and Passion

Estee Lauder explains the secret of her success simply: “I was a woman with a mission and single-minded in the pursuit of my dream.”

Starting with little more than a dream and passion, through extraordinary ambition, impeccable taste, perseverance, innovative marketing and hard work, this creative visionary became the wealthiest self-made woman in America.

Estee Lauder built a cosmetics empire on the motto, “There are no homely women, only careless women.” By convincing those “careless women” they could become beautiful – with a little help from her products – she took on the giants of the cosmetics world and won.

Action and Perseverance

"I didn't get there by wishing for it or hoping for it, but by working for it," Estee Lauder often reminded her sales force.
This attitude, together with an uncompromising belief in her product and the beauty in all women, made Estee Lauder a most respected household name.

Estee Lauder is described by those who knew her as a person you simply could not say no to. Yes, she was charming, but the real secret of het success was perseverance. Failure was not an option for her. Estee Lauder simply refused to give up where others have failed.