Example of Market-Leadership Strategies

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Bill Gates advice

If you possess the market, you eventually possess the profits.

Bill Gates

 

 

① Concentrate your effort on a market with huge potential but few competitors

② Get in early and big

③ Strive to become the industry leader

④ Set the industry standard to become the industry leader

→ Make your product the best
→ Make your product the most useful
→ Make your product the cheapest

⑤ Establish a proprietary position own what you sell and protect this position

⑥ Make your customers and strategic alliances offers they cannot refuse

⑦ Continually invest in innovation to improve your products and services

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"Of my mental cycles, I devote maybe ten percent to business thinking. Business isn't that complicated. I wouldn't want to put it on my business card." ~ Bill Gates

 

 

 

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