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Shared Knowledge
as a
→
Sustainable
Competitive Advantage
Microsoft hires the brightest and best of the
new university graduates.
Bill Gates seeks not just the smart,
but the "super smart".
Bill Gates is clear however that
high individual knowledge is not enough in today's dynamic markets. A
company also needs a high corporate IQ – intelligence,
knowledge, and
expertise of the company – which hinges on the facility to share information
widely and enable staff members "to build on each other's ideas". This is
partly a matter of storing the past, partly of exchanging current knowledge.
"We read,
ask questions, explore, go to lectures, compare notes and
findings... consult experts, daydream,
→
brainstorm, formulate and test
hypotheses, build models and
simulations, communicate what we're
→
learning,
and practice new skills," writes Bill Gates.1
As individuals learn, their
→
knowledge adds to the corporate store. What matters most is quality, not
quantity; how effectively that store of knowledge is mobilized by
collaborative working. "The ultimate goal is to have a
→
team develop the best
ideas from throughout an organization and then act with the same unity of
purpose and
focus that a single, well-motivated person would bring to bear
on a situation."
>>>
That way, the super-smart,
articulate person becomes the organization writ large.
Corporate
Knowledge Management
→
Culture
It is the boss' role to encourage
collaboration and knowledge sharing, using not just exhortation but reward
for the purpose. "Power comes not from knowledge kept, says Gates, but from
knowledge shared" – and managed. He advocates setting up specific projects
that share
knowledge across the
→
organization
and making this sharing "an
integral part of the work itself – not an add-on frill."
7-Part Competitive Strategy
of
Microsoft
Although Bill Gates, Founder of
Microsoft, built his
empire on technological products, his business mastery is even more important
than his technical skills, and his
→
competitive urge is a huge driving force.
The early success of
Microsoft was founded on the company's 7-part competitive strategy...
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References:
1.
"The Road Ahead",
Bill Gates
2.
"The Microsoft Way: How the Company Outsmarts Its
Competition," Randall E. Stross
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