David Kelley, the founder of
IDEO,
the world's leading new product design company, believed that if he hired
people he liked and respected, everybody would have fun and more work done.
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2 Catalysts
of
Creativity
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Entrepreneurial Creativity: Yin and Yang
"The work was truly like child's play – they made things up as they went
along. They made most of their own furniture. They spray-printed used chairs
bright green and laid discount door from the local lumberyard over dented
filing cabinets to make desks. They slapped some paint on the walls and
nailed up some sheetrock dividers. The room dividers were intended to give
some semblance or privacy. But Dennis Boyle promptly cut a circular hole in
the wall between him and Douglas Dayton and popped in a ship's porthole.
Adversity brought them together. The musty offices were so thick with flies
that Yurchenco and Dayton built a funnel out of foam core to suck up the
insects with a vacuum. They called themselves the Fly Group. For kicks, they
built a fly the size of a pig out of foam core, painted it red, and hung it
from the ceiling."
