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Typically, the process of
new-product design consists of
file stages. These stages are:
1. Preparation of concepts; 2.
Detailed design;
3. Production
of prototypes; 4. Testing;
5.
Final design
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Innovation
Value Innovation
Customer Experience |
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Success depends on both what you
do and how you do it. There are
specific elements that help you
and your company to be more
innovative. But it's not a
matter of simply following
directions. "The 'secret
formula' is actually not very
formulaic. It's blend of
culture, methodologies,
infrastructure, and work
practices," says Tom Kelly from
IDEO, a World leading
product design firm.
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According to
IDEO, the Reading, Writing,
and Arithmetic of Innovation are
Observation,
Brainstorming, and
Prototyping.
"Identify every barrier that
keeps people away from your
offerings, especially for
first-time customers. Then
systematically tackle each one,
using a combination of
simplicity, clear communication,
and customer-centered design,"
advises
Tom Kelley from
IDEO.
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The Art of
Innovation
Value
Innovation
Entrepreneurial Creativity
Culture
for Innovation
Innovation
Process |
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Example: Harley-Davidson
At
Harley-Davidson, a manufacturer
of heavy-weight motorcycles,
management commitment to new
product design via
cross-functional teams is
clear.
Representatives from
engineering, purchasing,
manufacturing, and marketing
have always had influence on the
future direction of new
products.
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In addition, management is implementing
self-managed work teams to help meet the challenges of manufacturing its
products in a timely fashion. Harley-Davidson's self-management work teams
are on the way to becoming the standard for the industry.
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Cross-functional Innovation
Teams
Empower
CFIT
Examples |
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