Strategic Management

Strategy Management


Diversification Strategies

Related and Unrelated

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo





Objectives of Diversification

The two principal objectives of diversification are improving core process execution, and/or enhancing a business unit's structural position.

The fundamental role of diversification is for business architects to create value for stockholders in ways stockholders cannot do better for themselves. The additional value is created through synergistic integration of a new business into the existing one thereby increasing its competitive advantage.


Synergistic Diversification

Master of Business Synergies (MBS)

How Entrepreneurs Can Diversify Their Income Streams

How To Discover New Business Opportunities



Vadim Kotelnikov

A business plan is not a box to act within, it is a seed to grow into a fruit-rich tree. Create additional value through creation of new businesses and their synergetic integration into the existing one.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim


Business e-Coach   Innompic Games icon   Innoball



Forms of Diversification

Diversification typically takes one of three forms:

Vertical integration along your value chain

Horizontal diversification moving into new industry

Geographical diversification open up new markets




Means of achieving diversification include internal development, acquisitions, strategic alliances, and joint ventures. As each route has its own set of issues, benefits, and limitations, various forms and means of diversification can be mixed and matched to create a range of options.

China diversifies to an entrepreneurial economy


Create a New Market Niche

Entrepreneurial Opportunities

Entrepreneurial Action



Vadim Kotelnikov

Keep your mind open to new strategic opportunities. Look wider. If you are focused to narrowly, you miss opportunities to explore complementary ways leading to your vision.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim


Business e-Coach   Innompic Games icon   Innoball



New Market for an Old Product

Simple outside-the-box diversification and marketing ideas may bring big − sometimes huge − returns.



Creative Dissatisfaction

Challenge Assumption






Two Types of Diversification

Three Forms of Diversification

  • Vertical Integration integrating business along your value chain, both upstream and downstream, so that one efficiently feeds the other

  • Horizontal Diversification moving into more than one industry; the new business usually somehow relates to the existing one, although a few conglomerates instead pursue a strategy of unrelated diversification

  • Geographical Diversification moving into new geographical area to overcome limited growth opportunities in the local market and/or to gain global leadership positions

Means of Diversification

Do It Yourself

Do It with Others



Innompic Games  >>  Innoball-powered Venture Development

Market Segmentation by e-Coach    eCoach-Cimcoin Synergy

Thermo Electron's Spinouts    Venture Acquisitions by Google

Charles Schwab  >>  Timeline


Capitalize on Your Core Competencies

Your company's core competencies things that you can do better than your competitors  can often be extended to products or markets beyond those in which they were originally developed. Such extensions represent excellent opportunities for diversification. Any core competence that meets the following three requirements provides a viable basis for your corporation to create or strengthen a new strategic business unit (SBU)2:

  1. The core competence must translate into a meaningful competitive advantage.

  2. The new business unit must have enough similarity to existing businesses to benefit from your corporation's core competencies.

  3. The bundle of competencies should be difficult for competition to imitate.

Business e-Coach Business e-Coach

Invented in 2001, Ten3 Business e-Coach has customers all around the World and licensed trainers in 50+ countries. To create greater value for diverse groups of users, I have gradually built a synergistic network of diversified e-coaching sites. Each site focuses on a chosen set of life values and/or business interests.

Together with partners, we synergized e-Coach and Cimcoin to create further value for people and build an amazing an joyful e-world CimJoy... More




1. 'Value-Creating Mergers: Fact or Folklore?', Michael Lubatkin

2. Strategic Management, Alex Miller

3. Every Business is a Growth Business, Ram Charan and Noel. M. Tichy