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Top Management
→
Top management
formulates the corporate
→
vision,
strategic intent, major
→
goals
and the corporate
level strategy based on consideration of
→
capabilities,
→
sustainable competitive advantage,
→
core competencies,
resources
and an assessment of the internal and external environments in which
the organization
competes. Strategic management involves also developing policies
and plans designed to
achieve these goals, allocating resources to implement the plans
and launching relevant initiatives.
Strategic management is
dynamic
in nature; it includes a
→
feedback loop
to monitor execution and inform the next round of planning.
→
Learning
SWOT Questions
Middle Management
For middle management, strategic management is not a task, but a rather a set of managerial skills
that should be used throughout the organization, in a wide variety of
functions. |
