Yes, it's me − a solo interpreneur − who pioneered
the World's 1st free Business Education website in 2001
Business e-Coach here at

Since 2001, I use various Web analytics services.




I used to trust Alexa web analytics and ratings.
Today, they may often make me laugh.

The two web analytics services I use nearly every day are Google and Alexa. Google stats look very reliable and useful for value creation, content marketing and search engine optimization (SEO) purposes.

Alexa stats used to look reliable too some time ago. Yet, recently Alexa web analytics started producing strange jumps − sharp ups and downs for and other my websites. Overnight, the Alexa rating of may go up 20+% or down 20+% while Google stats show stable results.

The more, the geography of website visitors produced by Alexa web analytics also looks strange. One day, the top countries by the share of visitors are USA and India which is also so according to Google stats. The next day, Google delivers the same results, while Alexa web analytics says that the most contributing countries were Pakistan and Turkey, while USA and India are not among Top 10.

That's why Alexa web analytics and ratings make often me laugh today.

I wrote this article in mid 2021.

At the end of 2021, Alexa announced that they would be retiring on May 1, 2022.

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