①
Development Risk: Can the
product or service actually
be created?
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②
Manufacturing Risk: If the
product can be developed, can it actually be produced in appropriate
volume?
③
Marketing Risk: If the product
can be made, can it be
→
sold effectively?
④
Financial Risk: If the product
can be sold effectively, will the resulting company be
→
profitable
and can the profits actually be realized in a form that allows
investors to receive cash?
⑤
Growth Risk: If the company can
achieve operating
profitability at one level, can profitability be
maintain as the company evolves?
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