Meaningful mission, or purpose, is a core
. An Inspiring mission bonds
people together and ignites passion that can deliver extraordinary results.
A mission statement is an
vision translated into written form. It makes concrete the
Leader's view of the direction and purpose of the organization. For many
it is a vital element in any attempt to
and to give them a sense of priorities.
A mission statement should be brief, easy to
remember, it must
The primary goal of any business is to
increase stakeholder value. In developing a mission statement,
remember that your organization serves multiple stakeholder groups and
identify how it will address the needs of its most important stakeholders.
The most important stakeholders are shareholders who own the business,
employees who work for the business, and clients or
who purchase products and/or services from the business.
mission statement should be a short and concise statement of
stretch goals and
priorities. In turn, goals are specific
objectives that relate to specific
time periods and are stated in terms of facts.