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Banking as a Services (BaaS)
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Banking as a Service
(BaaS)
is the provision of banking
products to non-bank third
parties through application
programming interfaces APIs.
Banking as a Service is
reconfiguring the banking
value chain through
virtual integration, opening
the door to disintermediation
and enabling new sources of
growth.
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Banking as a service allows
non-banks to offer core financial
services to their customers by
integrating with banks via APIs.
Non-banks build products on top of
the traditional banking
infrastructure.
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Customer Experience (CX)
CX Management
Revenue Model
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User Experience Design (UXD):
Trusted Platform
BaaS providers normally work
directly with banks to provide
the underlying service, and
platforms can then use BaaS APIs
to enable customers to hold
funds, pay bills, manage cash
flow, and access funding by
working directly with the
platform they’ve come to know
and trust.
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BaaS and Embedded Finance
A
BaaS provider makes it easy for
any business, from fintech
startups to established
platforms, to embed the
financial services traditionally
offered by a bank – such as
monetary accounts, cards, and
loans – directly into its
existing software.
Third-party BaaS providers
improve the user experience
through their BaaS platforms.
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