| |
A visual
metaphor is a metaphor the medium of which
is visual.
Visual metaphors
inspire 'Aha!' moments by creating instant,
powerful associations.
Like in any other
metaphor, one part of it, usually named
"source", applies to another part, usually named
"target", and reconstructs it. |
|
 |
 |
|
Main Areas of Application
Used heavily in
communication,
education, presentations, promotion,
advertising, film, and art, visual metaphors
create
mind-opening, powerful, and memorable
associations by blending, juxtaposing, or
replacing imagery to convey complex meanings
almost instantly. |
|
| |
Example
Metaphoric Tree models facilitate holistic
roots-to-fruits thinking and inspire
harmonious-growth strategies. |
|
 |
| |
Example
This
AImage is a visual metaphor showing how
digital skills and mathematical thinking are
rising in importance across tech, marketplaces
and
fintech, while traditional degrees and
soft skills fade into the background |
|
 |
| |
|
Benefits
of Visual
Metaphors
|
|
|
| |
|
Conciseness: They convey
complex messages quickly, often
more effectively than words.
Emotional Impact: Visual
metaphors tap into
subconscious associations
and emotions, making them more
engaging and memorable.
Narrative Depth: Visual
metaphors create ‘Aha!’ effect
and help establish themes,
characters, and, mood,
|
|
|
| |
|
Key Techniques
for Visual
Metaphors
|
|
|
| |
|
Fusion
(Hybrid/Synthesis): Two or more
elements are blended into a
single impactful object.
Replacement: One object
is completely replaced by
another to draw attention and
communicate a message.
Juxtaposition: Two
distinct elements are placed
together to create an
eye-opening comparison.
|
|
 |
 |
|
Waltzing Up
"Waltz up" means to approach and/or arrive
in an iterative and elegant manner.
The term uses the grace and flair of the
waltz
dance as a metaphor to describe the act
of
addressing challenges in a creative and
positive way...
More |
|
|
|
