The Tree of Business:

Strategies of Market Leaders

10 Rules for Building a Great Business

How To Unlock Your Corporate Capabilities and Become a Market Leader




"A man to carry on a successful business must have imagination. He must see things as in a vision, a dream of the whole thing." Charles Schwab


Believe in your vision and your business; commit to it

If you and your people love what you do, you'll try to do it the best you possibly can.


Define shared values and let values rule

As Steve Jobs, the co-founder of Apple Inc., put it, "The only thing that works is management by values. Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about."


Build and synergize corporate capabilities

Corporate capabilities is the basis of your sustainable competitive advantage that will help your business achieve its vision. Focus on distinctive capabilities that cannot be copied by your competitors.


Focus on and care about your customer

Create a customer-centric business model, stay close to your customers, listen to them and partner with them to create superior customer value.


Create a winning organization

Cultivate leaders. Create hot teams, inspire, energize, and empower employees. Create an adaptive organization. Build a growth culture. Search for synergies. Leverage diversity.


Reinvent your business continually

Work on your business. Set stretch goals. Search for new opportunities. Facilitate cross-pollination of ideas. Make brainstorming a religion.


Be the market leader introduce disruptive products

Surprise markets and competitors.  Encourage creativity and radical idea generation. Challenge assumptions, break rules. Insulate radical innovation projects from corporate bureaucracy. Allow experimentations. Give people freedom to fail and start again more intelligently.


Live speed

Build a fast company. Think fast. Make fast decisions. Simplify everything. Eliminate bureaucracy. Pursue opportunities faster than your competitors.


Institutionalize innovation

Establish culture supporting innovation, innovation processes and metrics. Create cross-functional teams driving innovation, provide strategic alignment and necessary resources.


Make business fun

Business today is about passion, fun, and winning. Don't take yourself and your business too seriously. Get less formal. Make fun part of your culture. Establish creative chaos environment. Celebrate success.



 Discover more!

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Steve Jobs' 12 Rules of Success