User Interface (UI) and User Experience (UX) Design in Website Development





There are two things that should always be kept in mind when designing a website: UI and UX. Although both of them do have the same word, they actually have pretty different meanings. However, they have the same purpose: to give the best experience for the visitors.

UI usually refers to the websiteís interface, basically what the visitors will see upon visiting the page. A web developer has to make the website look pleasing to the eye by using appropriate colors and design to make visitors stay longer. The longer the stay, the better for the website's reputation.

On the other hand, the UX here means User Experience, the aspects that will directly affect the experience of visitors who access the website. Itís not all about visuals here, but itís about the interaction between the visitors and the website. Of course, as web owners we want our websites to be accessible for all users, so some optimizations are necessary in order to make the interaction enjoyable.

Now, what are the impacts of UI and UX on website development? Are they working in harmony with each other? Letís take a look at the explanation below!

UI and UX In Website Builders

UI and UX do play a huge role in designing a website. However, we know that designing a website is not something that everyone can do. They need to learn about coding and the programming language required to do so. And itís certainly not something that we can learn in a day.

Thus, some developers came up with a solution for easy website making through something weíd like to call website builders. These builders may help people to create any website they want to make. One key advantage of AI website builders is the easy process of doing so. Usually, the methods are way simpler than the conventional website building as they only need to input some things and the system will do the job automatically for them.

The website builders also put the UI and UX as the top priorities, leaving big chunks of them for the users to freely customize.





What Is UI

UI is about visuals and the other interactive elements in the website. This not only revolves around colors but also designs, icons, typography, and even buttons. In short, UI is the element that we can see through our eyes, the appealing key of a website.

If a website is nicely designed, the user experience will also get better as the visitors can be comfortable exploring the pages without hurting their eyes.



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What Is User Experience

The User Experience heavily focuses on how well the interaction between visitors with the website they visit. If they find the pages are too long to load, some links are directed to error pages, or difficulty in the payment, the experience will be worsened.

The goal here is to make sure that the visitor can achieve their goals easily. If they want to visit a certain page, that page should load as fast as possible. If they want to buy your products, you should prepare some payment options to accommodate them.

Whatís The Difference?

A good website should have a good UI and UX. These two aspects are always related to each other. A visitor can have a better experience when visiting a website thatís easy to navigate thanks to the intuitive UI.

The difference here is the optimization, when the UI is heavily towards visual optimization, the UX focuses on technical improvements. Despite their difference, the goal here remains the same: to make the visitors happy.

The Impacts on The Engagement

Both UX and UI are the two most important aspects to determine usersí satisfaction when visiting the website.

Better Visual = Better Engagement

A captivating visual from an optimized UI can surely bring more visitors than a website that still has outdated designs.

This can heavily impact the website as well through lower bounce rates, improving usersí satisfaction, and increasing the chance of conversion if youíre selling products on your website.






The Importance of Responsive Pages

Users also love to access a website that has responsive pages, meaning that each of them is easy to access and can load quickly. Technical improvements are definitely needed to make sure that the pages wonít load too long.

A page thatís too long to load may have a higher bouncing rate as visitors would tend to leave pages like this. Remember that usersí expectation for a responsive website is too high. If a page loads more than 5 seconds, visitors tend to leave it for good and look for another alternative.

Other than the page load, some elements like links, are also something that developers need to focus on. Make sure that each link is working, especially the ones they put on the heading part of the website.


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