Content Marketing

A key component
of your
Digital Marketing
strategy

 

Content Marketing

 

Vadim Kotelnikov

When I pioneered free Business e-Coach in 2001, I was obsessed with a burning desire to inspire super-creativity and innovation in my readers. It happened that I thus pioneered content marketing as well unintentionally.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

Content Marketing Art and Skill  

Purpose and Channels

Content marketing is to inspire business and loyalty from followers, visitors and buyers by delivering consistent, ongoing valuable content.

You can deliver valuable content through your own website, social media and partner websites.

 

 

 

Focus

Content marketing is focused not on selling, but on communicating with visitors, users, prospects and customers, connecting with people virtually, building trust and brand equity.

  Content Marketing - value, format, interaction

 

 

Copywriting

Copywriting is a content production strategy and process focused on convincing the readers to take a specific action. The 'Midas touch' differentiate a great copywriter from a mediocre one.

 

Appealing Headline

Impactful Images

7 Rules of Writing

Guest Posting

 

 

 

Story-Writing Tip

As an inspirational educator, you can use this easy way to turn boring business rules to an interesting story

 

Great Story Writer: 7 Questions to Ask Yourself

 

 

 

KPI

When you're using social networks to drive traffic to your website, one of your most important KPIs (key performance indicator) is related to link clicks. Although if you want to build a community on a social network, setting a KPI for engagement stats is the best.

 

Social Media Marketing (SMM)

Instagram

How to Analyze Your Facebook Likes and Improve Engagement

 

 

 

 

Define Your 'Compelling Why'

What motivates you to create content?

Split 100% among these 4 components according to their importance:

① It's my passion I cannot help pursuing

② It's a lead generator to grow my business

③ It's a brand-building work

④ It's a legacy piece to create a positive impact on the world

 

Content Marketing

Art vs. Skill

KoRe 10 Tips

Digital Marketing

Social Media Marketing: 10 Tips

Publish Your Guest Post on This Website

 

 

Vadim Kotelnikov

Before pressing the 'Publish' button,
ask yourself this question:
"Is my article a pure gold or just a gold sand?"

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

Digital Marketing rapid learning course effective content  

Inspirational
Content-Marketing knowledge hacks are included in the DIGITAL MARKETING mini-course