Venture Financing:

Startup Business Plan

How Investors Read a Business Plan

Investor's Questions To Be Answered by the Business Plan

By Venture Planning Associates. Used by permission

A potential investor will initially spend only 5 minutes with your plan

Investor's Questions Answered by the Business Plan

  1. How much can I make?

  2. How much can I lose? (including loan guarantees, opportunity cost, and non-financial considerations)

  3. What is unique, innovative or technologically different?

  4. What is the perceived value of your product versus what your product actually does?

  5. Why will everyone need your product or service?

  6. What will happen to your customers if they don't buy your product or service?

  7. Who says this is a good investment?


Business Plan DOs and DON'Ts