International Business Development Emerging Markets   → Lessons from → Jack Welch  Penetrate Foreign Markets   Turning GE To a Great Company 3 Ss of Winning in Business         "There will only be one standard for corporate success: international market share... The winning corporations – those who can dictate their destiny – will win by finding markets all over the world."   Under → Welch's leadership  , GE's sales rose by US$60.1 billion within just one year. Over half that increase came from abroad. Welch developed strong, direct and simple principles to increase GE's global sales. Jack Welch regarded globalization as a three-stage process. ① Going after markets and expanding the company's horizons. ② Globalizing components and products, and sourcing around the world. ③ Globalizing the intellect. Penetrating Foreign Markets: Main Principles Move into global markets → fast and powerfully.  >>> Build a solid, domestic base before launching the attack. Use acquisitions to create or enlarge a bridgehead. Strengthen under-performing businesses by acquisition and pooling assets. Concentrate on major businesses where you can win. Develop local management, and bring expatriates home as soon as possible. → Jack Welch's 5 Strategic Questions   Tweet