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The parent organization should treat the
project as and
internal start-up or a
spinout that, in a competitive environment, develops an outcome that
supports the overall
organizational strategy and, in particular, the
corporate venture strategies, and
contributes to its
sustainable competitive advantage.
Organizations should provide an enabling environment
to empower the
project manager to
act as a
CEO and thus to contribute his best to the corporate strategy. Apart
from providing the necessary funding, the organization should shield the
project manager from organizational restrictions, reward results, and
exercise minimal control.
Many of these organizations will need to change
their mindset, redefine their concept of organization, encourage
intrapreneurahip, and loose controls in
order to expand their
capacity for
speed. They should broaden their tolerance to mistakes and encourage
entrepreneurial approaches not only verbally, but by creating conditions by
which you can be an
entrepreneur. |
