| |
|
Maximizing value for your
business and corporation
|
|
|
| |
Why Business Synergies Approach?
Change in the marketplace that
is accelerating and occurs at
increasingly random patterns
today, increases the market risk
and the necessity of having
project managers make important
decisions at the project level
during its implementation.
Constraints imposed earlier may
become obsolete very fast, and
there is no time to constantly
check in with upper management
before acting to keep up with
changing conditions.
|
|
Master of
Business Synergies (MBS)
Example of
Implementation
MBS vs,
MBA
InnoBall
Simulation Game
Reduce
Risks |
|
| |
|
Adding
Value to the Organization
The
business
synergies
approach is concerned with discovering possibilities for adding value to the
organization, not with finding solutions within given constraints. This
approach uses a framework for thinking about projects based on business
concepts such as increasing
economic value, or Economic Value Added (EVA).
The use of economic value as a
decision criterion indicates a change in the way project success is
determined and points the way toward the future of project management. While
the old criteria of meeting outcome, cost, and schedule constraints will
still be important factors for measuring the project progress, they are
augmented by business factors that are used to measure project success. |
|
|
| |
|
From Old Constraints to New
Processes and Results
|
|
|
|
From |
To |
|
Outcome |
Crafting for
value addition to the organization in the dynamic marketplace |
|
Duration (fixed
deadline, schedule) |
Timing the completion
of product/service development for maximum cash flow |
|
Cost (budget) |
Investing to develop
competitive advantage |
| |
|
New System of Success
Measurement and Control
|
|
|
|
|
