Extreme Importance of an Attractive Headline

This slide shows the results of my recent experiments on 1000ventures.com

The experiments were conducted on a pay-per-view platform where the number of visitor is linked to earnings directly.

   Attractive Headline: the difference that makes the difference

 
 


The article is the same, the headlines are different.

The number of readers of the article differs from 1,000 to 6,000 per day depending on the headline, which is to create a magnetic first impression within 8 seconds. It must be remarkable, stand out, and arouse curiosity.

  

 
   

I used the same MFB formula – Motives, Flash, Bait – in each headline and played with various Motives, Flashes and Baits to find the most impactful combination.

 

  

 
 

Rapid Experimentation

It's wonderful to have instant eye-opening feedback from the market online. It enables rapid experimentation with various headlines and helps come out with the most impactful one within 24 hours.

   Appealing Headline MFB formula motives flash bait

 
   

An Effective Approach

We may guess what headline could make our target audience curious, but the target audience is sure to know that better.

 

  

 

 
 

The good news is that there is no need for making time- and money-consuming surveys. All you need is to experiment rapidly online with three or more different headlines to get an initial market feedback. This feedback will help you gain market insight and inspire next-round ideas. Usually it takes 3 to 4 rapid-experimentation rounds to come up with the most impactful headline.

  

 

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 		  Digital Marketing how to create appealing headlines