Who Should Stay at the
Head Office
Leaders
–
executives
who have a direct involvement with finding,
keeping, or
→
growing customers
● finding – means leading the process of
acquiring
new customers
●
keeping
– means leading the process of exceeding the expectations of the
customers
●
growing – means creating relevant
new products and
services to increase customer spending and loyalty
Support staff
● accountants – to make certain the numbers
are right
●
legal – to stay out of trouble
●
tax – to pay as little as legally possible
●
human resources – to find, keep, and grow the right people |