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7 Tips for Effective
Positioning |
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Virtuoso
Marketing
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Great Slogan:
WOW Principle and 7 Features
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Empathetic
Marketing
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Emotional
Marketing
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Sell
Benefits
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Synergistic Selling:
3 Components
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Customer Care As the
Mindset of Business Success
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Customer Care is not a technique, it is a
mindset. It is a customer-focused corporate mindset and
culture that
inspires teams to keep creating and delivering
extraordinary customer value and
thus helps companies acquire new customers, provide superior
customer satisfaction, and
build customer
loyalty...
More
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Customer Success 360
Build Your
Sustainable Competitive Advantage
Sustainable competitive advantage
is the prolonged benefit of implementing some unique value-creating strategy
based on unique combination of internal organizational
resources
and
capabilities
that cannot be replicated by competitors...
More
Create Customer Value
From the customer's point of view, your
company exists only to
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create value for them
,
to provide them
with results. People buy specific, tangible, practical solutions to
real-life problems, not generic possibilities and life-betterment
concepts. The more you understand your prospective customers' most
pressing problems, the easier it is to sell solutions that you can
deliver.
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10 Lessons from
Konosuke Matsushita
You need to identify these hidden values to be able
to satisfy them and thus win customers.
Furthermore, in the
new rapidly changing economy, the focus
must be on the way in which the nature of value is changing, involving new ways
to price goods,
innovation,
customer engagement, and
emotion...
More
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Creating Sustainable Profits:
9 Questions To Answer
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Social Media Marketing:
10 Tips |
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Creativity
All progress and
innovation
is the result of finding new – often
radically new – better, cheaper, easier, or
different ways to do things and solving customer's problems. This requires the
continual honing of your creative thinking and
entrepreneurial creativity
arts and skills, The benefits of functioning more creatively can be enormous.
You can win customers and
retain them by
producing more or of better quality or cheaper or
faster or
differently – and
this requires doing things in new ways, differently, using creativity...
More
Customer Value Proposition
"You may have to fight a battle more than once to win it."
~ Margaret Thatcher
Your company should deliver a particular
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Customer Value Proposition to a definable market in order to exist. The
delivery of the customer value proposition relies on a
business design, which uses key business processes to harness the
distinctive capabilities,
competences and resources of your firm to deliver superior value to relevant
markets. Customer value propositions and
business designs compete and
collaborate for customers, resources, infrastructures and skills on
strategic landscapes.4...
More
How To Create Amazingly
Seductive Offers
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Selling Is
Problem Solving
An irresistible offer is an
"invitation" that is so clearly compelling, so powerful,
and so obviously attractive that no one in his/her mind
could refuse. The million-dollar question is: how can you make
your offers amazingly
seductive? Here’re some "Whip Up An
Immediate Buying Frenzy" tips...
More
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Buzz
Marketing
Advertising
Advertising is a powerful way to
differentiate your products and services. Doing business without
advertising, it has been said, "is like winking at a person in the dark. You
know what you are doing, but no one else does!"1...
More
Selling by Coaching
To be a
great salesperson,
you must
treat your prospective customer as
a player who wants to achieve extraordinary results. You are to help the
player win....
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How To Present with Passion
Selling is a
transfer of emotions.
When you speak, do your listeners sense how strongly you believe in what
you're saying? If you want people to give you their undivided attention and
feel compelled to heed your advice, they must hear and see in you an
unwavering commitment to your message...
More |
