Traditional company visions and missions, developed in one-day strategy session, often lack discovery, opportunity and purpose, the critical elements of strategic intent

To achieve great things, you need ambitious visions.

And it does not matter that vision cannot be laid out in details.

It is the direction that counts.

Strategic intent cannot be planned all in advance. It must evolve on the basis of experience during its implementation.

Separating strategy creation from strategy implementation by using corporate planners or consultants for the former activity is thus a hindrance to the evolution of a successful strategy. Linking creation and implementation supports the overall process, and thus a strategy emerges and evolves.