|
Instead of
Introduction
For the vast majority of
companies,
having
well-defined visions and mission statements changes nothing. The
exercise of crafting them is a complete waste of time and talent if visions
and mission statements are used for nothing but being published in the
annual report and displayed in a reception area.
"One of the chief reasons for the
failure of missions and visions to achieve the desired objective is the
naiveté
of most company managers
and executives. Nothing
happens by magic".5 To be able to
energize employees
to work towards corporate objectives, visions and missions should be more
than a sign on the wall.
Executives
and managers should live them, be seen living them, and constantly
communicate them to their employees.
9 Signs of a Losing Organization
-
Fuzzy Vision:
corporate vision and mission don't
inspire
people; lack of strategic alignment; people don't know where the
organization is going and what it is trying to achieve in the future...
More
Balanced Organization:
5 Basic Elements
Leadership (Fire):
More
Vision
Corporate vision is a short,
succinct, and
inspiring
statement of what the organization intends to become and to achieve at some
point in the future, often stated in competitive terms. Vision refers to the
category of intentions that are broad, all-inclusive and forward-thinking.
It is the image that a business must have of its goals before it sets out to
reach them. It describes
aspirations for the future, without specifying the means that will be used
to achieve those desired ends.
Warren Bennis, a noted writer on
leadership,
says: "To choose a direction, an
executive must have developed a mental
image of the possible and desirable future state of the organization. This
image, which we call a
vision, may
be as vague as a dream or as precise as a goal or a mission statement."
29 Obstacles To
Innovation
Leadership-Management Synergy
Leaders:
Provide vision.
Managers: Provide resources.
►
Resulting synergy:
Employee empowerment...
More
Leadership vs. Management
8 Common Errors in
Organizational Change Efforts
By: John Kotter
Inspiring Culture: 5 Elements
5 Keys to Building a
Great
Company
By: Narayana Murthy, Founder of Infosys
-
Vision:
You have to create a grand, noble
vision which elevates the energy, enthusiasm and self-esteem of everyone
in the company while ensuring that everybody sees a benefit in following
the vision...
More
Tips for Making the Vision a Reality
Case in Point
General
Electric
At General Electric (GE)
the corporate vision is 'We bring good things to life'.
The corporate success depends on
the
vision articulated by the
chief
executive
or the top management. For a vision to have any impact of the employees of
an organization it has to be conveyed in a dramatic and enduring way. The
most effective visions are those that inspire, usually asking employees for
the best, the most or the greatest. Make sure you keep stretch in your
vision, communicate it constantly, and keep linking the events of today to
your vision, underscoring the relationship between the two.
25 Lessons from Jack Welch
Case in Point
Ford Motor Company
The Ford Motor Company
vision is 'to become the world's leading consumer company for automotive
products and services'.
Case in Point
Ten3
Business e-Coach
The Vision of
Ten3 Business e-Coach,
is "To inspire innovation and help people and companies create a more
inspiring world."
Strategic Intent
A
strategic intent
is a company's vision of what it wants to achieve in the long term. It must
convey a significant stretch for your company, a sense of direction, discovery,
and opportunity that can communicated as worthwhile to all employees. It should
not focus so much on today's problems, which are normally dealt with by company
visions and missions, but rather on tomorrow's opportunities.
"To achieve great things, you need ambitious
visions. And it does not matter that vision cannot be laid out in details.
It is the direction that counts."3
Inspirational Leadership :
10 Roles
-
Provide an inspiring
vision and
strategic alignment,
launch a crusade.
As an
inspirational leader,
you must envision the future,
passionately
believe that you can
make a difference,
and
inspire people to achieve more than they may ever have dreamed
possible. You must see a changed world beyond the time horizon,
create an ideal and unique image of what it could become, open your
followers' eyes and lift their spirits. You must believe that your
dreams can become reality and, through
your attitude, get people to see exciting opportunities and
possibilities for the future. People change and unlock their inner
power when they are
emotionally
engaged and committed....
More
7
Principles For Transforming Your Business From Mediocre To Great
-
Know Your
Compelling "Why."
Viktor Frankl, the great
Austrian psychiatrist, said it best: "Success,
like
happiness,
cannot be pursued; it must ensue ... as the
unintended side effect of one's personal dedication to a
cause greater than oneself." For what "transcendent" purpose
does your business exist? How does your business
make a difference in your customers' lives?...
More
Mission Statement
A mission statement is an
organization's vision translated into written form. It makes concrete the
leader's view of the direction and purpose of the organization. For many
corporate leaders it is a vital element in any attempt to motivate employees
and to give them a sense of priorities.
A mission statement should be a
short and concise statement of goals and priorities. In turn, goals are
specific objectives that relate to specific time periods and are stated in
terms of facts. The primary goal of any business is to increase stakeholder
value. The most important stakeholders are shareholders who own the
business, employees who work for the business, and clients or customers who
purchase products and/or services from the business.
Case in Point
Google
Google's mission is "to organize the world's information and to make it
universally accessible and useful."
Case in Point
Facebook
Facebook's mission is to lead a more open and
connected world.
Case in Point
Fun4Biz
Fun4Biz is not just a social network, it helps people grow, shine, and
prosper...
More
Setting
Goals
The major outcome of
strategic road-mapping and
strategic planning, after gathering
all necessary information, is the
setting of goals for the organization based on its vision and mission
statement. A goal is a long-range aim for a specific period. It must be specific
and realistic.
Long-range goals set through strategic planning are translated into
activities that will ensure reaching the goal through operational
planning.
Set Stretch Goals
Corporate Strategy
Strategy
is a very broad term which commonly describes any thinking that looks at the
bigger picture. Successful companies are those that focus their efforts
strategically. To meet and exceed customer satisfaction, the business team
needs to follow an overall organizational strategy. A successful strategy
adds value for the targeted customers over the long run by consistently
meeting their needs better than the competition does.
Strategy is the way in which a company orients itself towards the market in
which it operates and towards the other companies in the marketplace against
which it competes. It is a plan an organization formulates to gain a
sustainable competitive advantage...
More
Two Functions of Your Corporate Vision...
The Importance of Values and Mission...
Key Elements of the Mission Statement...
Questions
Addressed by Mission Statements...
Four Approaches to Setting a Mission...
Strategic Intent vs.
Traditional Visions and Missions...
Launching a Crusade...
Balancing Four Perspective to Achieve the Organizational Strategy...
Lessons Taught by
Fastest Companies...
Brand Vision...
The 8 Stage Change
Process...
Strategic Goals: Development Criteria...
Examples of Strategic Goals...
Questions To Be Answered by Your Strategy...
FutureStep
- a New Strategic Management Process...
Lessons from
Jack Welch: Articulate Your Vision...
Setting Objectives...
Case in Point
Silicon Valley
Companies
Case in Point
Chrysler...
Case in Point
Infogrames...
Case in Point
HP...
Case in Point
GE...
Case in Point
AMD...
Case in Point
Microsoft...
Case in Point
Hotmail...
|
