Corporate vision is a short,
statement of what the
intends to become and to achieve at some
point in the future, often stated in competitive terms.
for Building a High-growth Business
Vision refers to the
category of intentions that are broad, all-inclusive and forward-thinking.
It is the image that a business must have of its goals before it sets out to
reach them. It describes
aspirations for the future, without specifying the means that will be used
achieve those desired ends.
Learn from the
Silicon Valley leaders keep stretch in their vision and communicate
purpose and direction consistently and within multiple contexts. They keep
linking the events of today to their vision, underscoring the relationship
between the two
keep people motivated
Meaningful mission, or purpose, is a core
. An Inspiring mission bonds
people together and ignites passion that can deliver extraordinary results.
It makes concrete the
Leader's view of
the direction and purpose of the organization.
The primary goal of any business is to increase stakeholder value. In
developing a mission statement, remember that your organization serves
multiple stakeholder groups and identify how it will address the needs of
its most important stakeholders...
is a company's vision of what it wants to achieve in the long term. It must
convey a significant
Stretch for your company, a sense of direction, discovery,
and opportunity that can communicated as worthwhile to all employees. It should
not focus so much on today's problems, which are normally dealt with by company
visions and missions, but rather on tomorrow's
The major outcome of
strategic road-mapping and
strategic planning, after gathering
all necessary information, is the
setting of goals for the organization based on its vision and mission
statement. A goal is a long-range aim for a specific period. It must be specific
Long-range goals set through strategic planning are translated into
activities that will ensure reaching the goal through operational
Lead by Example
exercise of crafting
well-defined visions and
mission statements is a waste of time and talent if
they are used for nothing but being published in the
annual report and displayed in a reception area. This happens very often in
where corporate vision and mission don't inspire people, where
people lack of
alignment and don't know where the organization is going and
what it is trying to achieve in the future.
To be able to
to work towards corporate objectives, visions and missions should be more
than a formal statement.
should live them,
be seen living them, and constantly
communicate them to their employees.
Guide to Management Ideas, Tim Hindle
Built to Last: Successful Habits of Visionary Companies,
Collins, J. and Porras, J.
The 10-day MBA, Steven Silbiger
Extreme Management, Mark Stevens
It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW,
J. Jennings, L, Haughton
The 22 Immutable Laws of Marketing, Al Ries & Jack Trout
Changing Strategic Direction, Peter Skat-Rørdam
The Leader's Guide To Lateral Thinking Skills, Paul Sloane
Jack Welch and the GE Way, Robert Slater
The Welch Way, Jeffrey A. Krames