Vadim Kotelnikov    

Corporate Vision, Mission, Goals and Strategies

Traditional and New Approaches to Formulation and Use


Business e-Coach    Success 360



Strategic Intent Opportunity-driven Business Development Enterprise Strategy Vision Mission Goals Business Strategies Discovering Opportunities Change Management Ten3 Business e-Coach: why, what, and how 3 Hierarchical Levels of Corporate Strategy Dynamic Corporate Strategy


10 Rules for Building a Great Business

  1. Believe in your vision and your business. Commit to it... More

The Tree of Business

3 Strategies of Market Leaders

1.   Visionary and Daring Growth Strategies

  1. Vision and Stretch... More

Lessons from Konosuke Matsushita, Founder of Panasonic

10 Lessons for Corporate Leaders

  • A leader should have a vision... More

Smart Executive


Creating Customer Value

10 Lessons from Konosuke Matsushita

  • Company’s vision must be driven by the aspirations of its customers... More

12 Effective Leadership Roles

  1. Create an inspiring vision, give direction and set stretch goals... More



6Ws of Corporate Growth

  1. Know WHY: develop corporate vision, define shared values, and build corporate capabilities... More

Building a Team Culture

10 Action Areas

  1. Provide an inspiring vision... More

Corporate Vision May Contain Commitment to:

  • Developing a great new product or service... More

Choosing Between Strategy and Opportunity Approach

Use Strategy Approach

Use Opportunity Approach

Known environment

Unknown environment

Stable environment

Unstable environment

Building on existing competencies, capabilities, products, markets

Building on new competences, capabilities, products, markets

Need consolidation

Need rapid growth

Need stability and certainty

Need change, accept uncertainty

Lack capacity for flexibility, corporate venturing, and speed

Established capacity for flexibility, corporate venturing, and speed

5 Things You Should Know To Win

Source: The Art of War by Sun Tzu

  1. Victory comes from everyone sharing the same goals... More

The Four Skills of an Effective Competitor

Source: The Art of War by Sun Tzu

  1. Vision: the ability to foresee the future... More

Developing The Fast-Paced Flexible Culture

By: Michael Dell

  • Set a Common Goal. Mobilize your people around a common goal. Help them feel a part of something genuine, special, and important, and you'll inspire real passion and loyalty... More



The Tao of Employee Empowerment

  • Yin: Help your people to get rid of "employee" mentality

  • Yang: Inspire, challenge imagination... More

6 Attributes of Successful CEOs

  1. Creating, Communicating and Executing a Clear Vision, Goals and Strategy. An executive's success is affected by the ability to communicate a vision for a company's future, helping employees to navigate through change and motivating them to achieve specific goals... More

Leadership and Management

GE Leadership Effectiveness Survey (LES)



Instead of Introduction

For the vast majority of companies, having well-defined visions and mission statements changes nothing. The exercise of crafting them is a complete waste of time and talent if visions and mission statements are used for nothing but being published in the annual report and displayed in a reception area.

"One of the chief reasons for the failure of missions and visions to achieve the desired objective is the naiveté of most company managers and executives. Nothing happens by magic".5 To be able to energize employees to work towards corporate objectives, visions and missions should be more than a sign on the wall. Executives and managers should live them, be seen living them, and constantly communicate them to their employees.

9 Signs of a Losing Organization

  1. Fuzzy Vision: corporate vision and mission don't inspire people; lack of strategic alignment; people don't know where the organization is going and what it is trying to achieve in the future... More

Balanced Organization: 5 Basic Elements

Leadership (Fire):


Corporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Vision refers to the category of intentions that are broad, all-inclusive and forward-thinking.  It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.

Warren Bennis, a noted writer on leadership, says: "To choose a direction, an executive must have developed a mental image of the possible and desirable future state of the organization. This image, which we call a vision, may be as vague as a dream or as precise as a goal or a mission statement."

Business e-Coach Business e-Coach

The Vision of the Business e-Coach, is "To inspire innovation Download PowerPoint presentation, pdf e-book and help people and companies create a more exciting world."  >>>

Case Studies Silicon Valley Companies

Silicon Valley leaders keep stretch in their vision and communicate purpose and direction consistently and within multiple contexts. They keep linking the events of today to their vision, underscoring the relationship between the two keep people motivated and focused... More


29 Obstacles To Innovation

Leadership-Management Synergy

Leaders: Provide vision. Managers: Provide resources.

Resulting synergy: Employee empowerment... More

Leadership vs. Management

8 Common Errors in Organizational Change Efforts

By: John Kotter

  • Underestimating the power of vision

  • Undercommunicating the vision... More

Inspiring Culture: 5 Elements

5 Keys to Building a Great Company

By: Narayana Murthy, Founder of Infosys

  1. Vision: You have to create a grand, noble vision which elevates the energy, enthusiasm and self-esteem of everyone in the company while ensuring that everybody sees a benefit in following the vision... More

Tips for Making the Vision a Reality

Strategic Intent

A strategic intent is a company's vision of what it wants to achieve in the long term. It must convey a significant stretch for your company, a sense of direction, discovery, and opportunity that can communicated as worthwhile to all employees. It should not focus so much on today's problems, which are normally dealt with by company visions and missions, but rather on tomorrow's opportunities.

"To achieve great things, you need ambitious visions. And it does not matter that vision cannot be laid out in details. It is the direction that counts."3

Inspirational Leadership: 10 Roles

  1. Provide an inspiring vision and strategic alignment, launch a crusade. As an inspirational leader, you must envision the future, passionately believe that you can make a difference, and inspire people to achieve more than they may ever have dreamed possible. You must see a changed world beyond the time horizon, create an ideal and unique image of what it could become, open your followers' eyes and lift their spirits. You must believe that your dreams can become reality and, through your attitude, get people to see exciting opportunities and possibilities for the future. People change and unlock their inner power when they are emotionally engaged and committed.... More

7 Principles For Transforming Your Business From Mediocre To Great

  1. Know Your Compelling "Why." Viktor Frankl, the great Austrian psychiatrist, said it best: "Success, like happiness, cannot be pursued; it must ensue ... as the unintended side effect of one's personal dedication to a cause greater than oneself." For what "transcendent" purpose does your business exist? How does your business make a difference in your customers' lives?... More


Mission Statement

Meaningful mission, or purpose, is a core characteristic of extraordinary organizations Download PowerPoint presentation, pdf e-book. An Inspiring mission bonds people together and ignites passion that can deliver extraordinary results.

A mission statement is an organization's vision translated into written form. It makes concrete the Leader's view of the direction and purpose of the organization. For many Corporate Leaders Download PowerPoint presentation, pdf e-book it is a vital element in any attempt to motivate employees and to give them a sense of priorities... More

Setting Goals

The major outcome of strategic road-mapping and strategic planning, after gathering all necessary information, is the setting of goals for the organization based on its vision and mission statement. A goal is a long-range aim for a specific period. It must be specific and realistic. Long-range goals set through strategic planning are translated into activities that will ensure reaching the goal through operational planning.

Set Stretch Goals

Corporate Strategy

Strategy is a very broad term which commonly describes any thinking that looks at the bigger picture. Successful companies are those that focus their efforts strategically. To meet and exceed customer satisfaction, the business team needs to follow an overall organizational strategy. A successful strategy adds value for the targeted customers over the long run by consistently meeting their needs better than the competition does.

Strategy is the way in which a company orients itself towards the market in which it operates and towards the other companies in the marketplace against which it competes. It is a plan an organization formulates to gain a sustainable competitive advantage... More


 Discover much more in the


Two Functions of Your Corporate Vision...

The Importance of Values and Mission...

Key Elements of the Mission Statement...

Questions Addressed by Mission Statements...

Four Approaches to Setting a Mission...

Strategic Intent vs. Traditional Visions and Missions...

Launching a Crusade...

Balancing Four Perspective to Achieve the Organizational Strategy...

Lessons Taught by Fastest Companies...

Brand Vision...

The 8 Stage Change Process...

Strategic Goals: Development Criteria...

Examples of Strategic Goals...

Questions To Be Answered by Your Strategy...

FutureStep - a New Strategic Management Process...

Lessons from Jack Welch: Articulate Your Vision...

Setting Objectives...

 Case in Point  Silicon Valley Companies

 Case in Point  Chrysler...

 Case in Point  Infogrames...

 Case in Point  HP...

 Case in Point  GE...

 Case in Point  AMD...

 Case in Point  Microsoft...

 Case in Point  Hotmail...





  1. Guide to Management Ideas, Tim Hindle

  2. Built to Last: Successful Habits of Visionary Companies, Collins, J. and Porras, J.

  3. The 10-day MBA, Steven Silbiger

  4. Extreme Management, Mark Stevens

  5. It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW, J. Jennings, L, Haughton

  6. The 22 Immutable Laws of Marketing, Al Ries & Jack Trout

  7. Changing Strategic Direction, Peter Skat-Rørdam

  8. The Leader's Guide To Lateral Thinking Skills, Paul Sloane

  9. Jack Welch and the GE Way, Robert Slater

  10. The Welch Way, Jeffrey A. Krames

  11. Develop a Clear Vision, Brian Tracy

  12. Quotes: Vision for Innovation