Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer relationships.

  Systemic Innovation Business Innovation Organizational Innovation Strategy Innovation Technology Innovation Process Innovation Product Innovation Creative Marketing Innovation Innovarsity Vadim Kotelnikov Systemic Innovation: 7 Areas Business Success 360 Dennis, Mister Innovation World award winner United Innovators Innovation Management: 7 Areas of Systemic Innovation




The Task of the Business Architect

To lead systemic innovation expertise development efforts, cross-functional teams, either formal or informal, need to be formed and empowered. These teams can also and should be encouraged to find new businesses in white spaces between existing business units.

ExampleCross-functional Teams at Quantum


Team Culture

Innovation Team

Synergistic Team

Business Architect

Culture of Innovation

Empower Cross-functional Teams






Typical Example

The software development team of a product firm can work cohesively with the marketing & sales team to understand the current customer needs and/or industry demands and incorporate the requisite features in a new product.

Benefits of such practice:

① There is extensive knowledge sharing and cross-pollination of ideas between different departments which improves the information base and creativity of the firm;

② cross-functional collaboration is enhancing customer focus, value innovation, and customer satisfaction.