1. Be a market innovator, develop new market segments and create new market niches.

  2. Play strategic simulation games, such as Innovation Football and Innovation Chess, to strengthen your business strategies, business models Download PowerPoint presentation, pdf e-book and innovation teams >>>

  3. Top management supports product innovation and new product development consistently and effectively.

Customer Focus

  1. Love your customers Download PowerPoint presentation, pdf e-book, practice customer-focused innovation. Do conduct customer need identification research, but focus on creating new or higher desires. Solicit customer input prior to product idea generation.

  2. Observe prospective customers to discover their hidden wants.

  3. Involve customers as partners and co-innovators in the process of new product development.

Innovation Process

  1. Establish a jazz-like innovation process Download PowerPoint presentation, pdf e-book ‒ provide a guiding structure and encourage improvisation.

  2. Establish guiding principles and encourage risk taking, treat noble failures as stepping stones to success.

  3. Practice loose-tight leadership style; use effective inventive thinking and fast idea assessment techniques.

  4. Start small, build prototypes, test market their new product, learn from market feedback, and adapt.


  10 Rules for Building a High-growth Business


The Jazz of Innovation: 11 Guiding Principles Download PowerPoint presentation, pdf e-book

Systemic Innovation: 7 Areas  Download PowerPoint presentation, pdf e-book


Value Innovation  Download PowerPoint presentation, pdf e-book