Soft Innovation vs. Hard Innovation KoRe Definition  ▪  Value  ▪  Examples     Soft Innovation is generation, development, and implementation of smart, intuitive or serendipitous, high-value ideas for real-life applications. VadiK Inventor Author Founder   Hard Innovation is organized R&D characterized by strategic investment in innovation. Soft Innovation is the clever, insightful, useful product ideas that just anyone in the organization can think up.       ‘Soft’ innovation is at least as important as 'hard' innovation. Hard innovation without soft innovation is rare, soft innovation without hard innovation is common.     Innovation is about love – love what you do and love your customers. ~ Vadim Kotelnikov   The two forms of innovation − hard innovation and soft innovation − are often implemented together. 'Hard' (R&D-based) innovation is more successful when it is implemented in combination with 'soft' innovation. Non-technological innovation contributes to a stronger competitiveness.       Two Different Routes of Innovation ① High-risk-high-return radical innovation ② Low-risk-low-return incremental innovation       The Value of Soft Innovation Leading companies that create an environment where employees are encouraged and rewarded for making contributions of their street-smarts in order to fuel the company's soft-innovation efforts keep inventing amazing customer experiences.     'Hard' innovation is based on extensive and expensive research and development (R&D). 'Soft' innovation is 'street-smart', intuitive, serendipitous type of value innovation.       Soft Innovation vs. Hard Innovation Example: Roller Coaster       Soft innovation is inspired by creative challenges and a combination of life experiences, social intelligence, awareness, smartness, cleverness, observation, imagination, innovative thinking, inventiveness, intuition, entrepreneurial serendipity, and ingenuity.   Coaching by Example Love for the world and all people is the springhead of the cascade of innovations and the river of rewards. VadiK Inventor Author Founder To me, innovating is like breathing – I just cannot stop innovating. ~ Vadim Kotelnikov   The driving force of innovation is love. By its nature innovation is a science-flavored art. The process of innovation, ideally, is jazz − improvisation within a guiding structure, in reality, it is a football game.     As soft innovator, an Innotheus and a proactive futurist, I create Blue Oceans and new trends that change the World. I help also others grow as world changers.     SuperSmart vs. Smart Innovation Journey Smart hard innovators design their invention and commercialization journey A to Z. SuperSmart hard-and-soft innovators create new trends and design their innovation journey A-to-Z/360.   Innovation Productive Creativity Ask Learning SWOT Questions       How to use this information       ① "Adapt what is useful, reject what is useless, and add what is specifically your own." ~ Bruce Lee ② Sleep on this information – your powerful superconscious mind will tell you how to use it when you wake up   Slides   Innovation Process A-Z/ 360   Notes