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Starting a social media page for
the first time can be exciting
and daunting at the same time.
With so many ideas to help grow
your brand, it can be difficult
to narrow everything down in an
organized fashion that builds
your audience and enhances your
brand. Whether you are an
individual creator,
entrepreneur, or a social media
writer working for a company,
these tips to build an audience
can guide you forward.
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Define Your Goals and Target
Audience
What are the goals you want to
achieve by running this social
media page? Building awareness
about your niche, driving
increased sales, and becoming a
popular influencer could be one
of the few goals you want to
reach.
Once you set your objectives,
ask yourself these questions:
▪
Which people do I want to reach
with my social media page?
▪
What are these individuals’
interests and pain points about
my niche?
▪
Where do they spend most of
their time online?
Answering these questions can
help guide you to the next step
of choosing the right platforms
to post on.
Choose the Right Platforms
All social media platforms have
their unique layouts and special
reasons for existing. Hence,
they are not all created
equally.
Instagram is great for niches
such as photography, fashion,
and food. TikTok is best for
short and engaging videos, so
static image posts will not
thrive there like on Facebook or
Instagram. LinkedIn is best for
professional networking and B2B
content, which is great if you
are building connections to
expand your company. Twitter is
best for real-time updates and
posts about thought leadership.
Create High-Quality Content
The high-quality content you
post should be valuable,
consistent, and entertaining.
Ensure the content addresses
your audience’s interests or
helps to solve one of their pain
points within your niche.
Posting regularly will keep your
audience interested and help
them build trust in you as a
leader in your niche.
Utilizing high-quality and
attention-grabbing photos will
help your audience to more
thoroughly engage with your
post. Carousels, which are a
collection of 4-7 images that
readers swipe to view, are best
for LinkedIn and Instagram.
Develop a Posting Schedule
Making a posting schedule can
keep everything streamlined in
your social media strategy. If
it helps, have a theme for each
week that you post. For example,
if you write social media posts
as a food critic, take one week
to review local bakeries,
another week to review bistros,
and so on.
You can publish an impactful one
to two-liner post on Facebook
with a photo of you eating one
of the confections at a bakery.
Invite followers to read your
blog post for your full critique
of the bakery.
Engage With Your Audience
Engaging with your audience is
the most important tactic for
building more followers on your
social media page. Answer
comments and questions that
followers leave on your posts.
Respond to direct messages
within at least 24 hours to be
responsive and engaging.
You can start conversations by
publishing polls to hear what
your audience has to say about a
specific concept within your
niche. Like and share content
from other creators within your
niche to build relationships.
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